In this week’s episode, we get a double dose of The Content Advisory as Ian goes backstage with their Chief Problem Solver and Lead Analyst, Cathy McKnight, who returns to share some research their firm has done into A.I. “Getting Ready to Get Ready for AI”. And the A.I. conversation continues in the Rockstar CMO virtual bar as Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week and some advice that we can apply to any new trend - what happened, so what, now what? Enjoy! — The people: Ian Truscott on LinkedIn and Threads Cathy McKnight on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: TCA’s Research - Getting Ready to Get Ready for AI Cathy’s podcast: Uncharted Journeys Robert & Cathy’s firm: The Content Advisory Robert’s book website: Content Marketing Strategy Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube What You Need by INXS - on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester turns the tables on our host Ian Truscott and asks for his tips on content marketing in a world of AI. In the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week and leveraging his Hollywood experience, shares his tips on working on and reading from a script. Enjoy! — The people: Ian Truscott on LinkedIn and Threads Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads As mentioned in this week’s episode: Our experiment in AI-generated marketing content - Mamby Pamby Land The coverage of the AI-generated track - Heart on My Sleeve - on the Verge Robert’s company: The Content Advisory Robert’s book website: Content Marketing Strategy Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Heart on My Sleeve by AI Drake Ft The Weeknd on Youtube. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester. And the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, and a thought about artificial intelligence - is speed, not AI technology, the real enemy? Enjoy! — The people: Ian Truscott on LinkedIn and Threads Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads As mentioned in this week’s episode: Saying Goodbye to MQLs - on the Forrester Blog Robert’s company: The Content Advisory Robert’s book website: Content Marketing Strategy Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Movin’ on Up by Primal Scream on Spotify Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Ian goes backstage with David Alexander, the Chief Marketing Officer at Everbridge, leading the global strategy and vision for the brand and the go-to-market motions for the company's market-leading critical event management and national public warning software solutions.  As you’ll hear, David has over two decades of experience in leading marketing and sales teams for some of the world's most innovative technology companies, including Microsoft, SAP Concur, F5, and now Everbridge and is passionate about building and leading ground-breaking, purpose-driven teams that focus on innovation. David is also an Executive Professor of Marketing in Technology at Texas A&M University, where he shares his insights and expertise with students who aspire to pursue careers in technology.  They discuss his career, what inspired him to choose marketing, his advice on building teams, his work with his students and his excellent suggestion for our portal to marketing hell, the Rockstar CMO Swimming Pool. Following that splendid conversation, we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Trouble Maker at The Content Advisory, to discuss what's on his marketing mind over a cocktail, and this week it's rules and metrics. Enjoy! The people: Ian Truscott on LinkedIn and Threads David Alexander on LinkedIn Robert Rose on LinkedIn and Threads As mentioned in this week’s episode: Everbridge Texas A&M University User Testing product David recommends Robert’s company: The Content Advisory Robert’s book website: Content Marketing Strategy Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Planet Caravan by Pantera on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the topic of marketing ROI, and Jeff shares his 5 f'in' marketing ROI rules to live by. Then, in the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, where we should whisk the virtual bar away to and a topic for the week. This week our cocktail conversation laments the end end to organic social, and specifically Twitter. Robert shares some analysis he's done at the Content Marketing Institute following their Content Marketing World event and how social engagement has changed. Enjoy! — The people: Ian Truscott on LinkedIn and Threads Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads As mentioned in this week’s episode: Robert’s company: The Content Advisory Robert's book website: Content Marketing Strategy Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Payback by James Brownon YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode, Ian Truscott asks Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, for some advice on budgeting, and Jeff shares his 5 F’in Fundamentals of Good Budget Planning. Ian then winds down the week in the Rockstar CMO virtual bar and gets transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, discusses the idea of being controversial in your content as a way to differentiate. Should you? And can being controversial help you find your audience? Enjoy! — The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn Robert Rose on Twitter and LinkedIn As mentioned in this week’s episode: Robert's matrix of "Where Does Your Content Marketing Fit" is in this article on his Rose Colored Glasses blog. Robert’s company: The Content Advisory Robert’s book, with a special deal available on Kogan Page Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Once in Lifetime by Talking Heads on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode, Ian Truscott joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, to discuss the five challenges for content management, how they haven't changed in a couple of decades, but with more channels and more demand have become more relevant for organizations. Ian then winds down the week in the Rockstar CMO virtual bar and gets transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, discusses borrowing content, why that's a good idea and how to add your own spin on your competitor's ideas. Or as Mark Twain said: "There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope" Enjoy! — The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn Robert Rose on Twitter and LinkedIn As mentioned in this week’s episode: Robert’s company: The Content Advisory Robert's book, with a special deal available on Kogan Page Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Once in Lifetime by Talking Heads on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, is back after a couple of weeks away and shares with Ian his 5 keys to success when building your marketing team. Continue the theme of teams and skills, Ian dips into the Rockstar CMO virtual bar archive, pulls out Episode 136, and gets transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, shares his advice or building a content marketing team and putting together the skills you need. And they agree that's definitely more Magnificent Seven, not the Good, Bad and the Ugly! Enjoy! -- The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week’s episode: Robert’s company: The Content Advisory Strengths Based Leadership book by Tim Rath/Gallup Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Ain't no Stopping Us Now by McFaddon and Whitehead on Spotify Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Trouble Maker at The Content Advisory, who is a coach, consultant and speaker and who has now published his fourth book: Content Marketing Strategy: Harness the Power of Your Brands Voice. Ian asks Robert about the process of writing the book and what's changed since his first book (that inspired Ian's content marketing journey), Managing Content Marketing, which Robert wrote in 2011 with his regular content co-conspirator Joe Pulizzi. Robert shares some excellent examples of great content marketing, how content marketing is now becoming just marketing and how you execute your company's content marketing strategy is a differentiator, not just the content and the top things one should take from the book, including the confidence to make the models your own. Great chat, splendid book, but don't take our word for it: "Robert Rose offers marketers a rich and much-needed understanding of content marketing. And he not only delivers everything we need to know about marketing content; his book also delivers valuable marketing insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University. The Links The people: Ian Truscott on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week’s episode: The Marketing Book Podcast Robert’s company: The Content Advisory Content Marketing Strategy website Managing Content Marketing - by Robert Rose & Joe Pulizzi Content Marketing World The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: We’ll be right back by Stienski & Mass Media – on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff has a week off, and Ian is joined by Matthew Woodget, the business storytelling guy, for his third appearance on the show. Matthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. And, as you’ll hear, he’s an author, and he heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures. On this visit to the Rockstar CMO studio, Matthew shares his Business Story Type Assessment, discusses his book, the challenges of client discovery and the common story types all of our businesses have. And then we wind down the week with Robert Rose in the Rockstar CMO virtual bar, and over a cocktail he shares a marketing thought about content strategy and some interesting research into content marketing careers. And his new book and website, Content Marketing Strategy. The Links The people: Ian Truscott on LinkedIn and Twitter Matthew Woodget on LinkedIn and Twitter Robert Rose on LinkedIn, Twitter and his website As mentioned in this week’s episode: Matthew’s agency Go Narrative Storytelling for Action Playbook Business Story Type Assessment Robert's book and new website: Content Marketing Strategy. The Content Advisory Robert’s podcast with Joe Pulizzi This Old Marketing Rockstar CMO: The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We’ll be right back by Stienski & Mass Media – on YouTube Figure it Out by Royal Blood – on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profit versus profitability, inspired by a post on LinkedIn by Jay Acunzo Continuing last week's topic Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his approach to marketing technology, starting with capabilities. We then wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, asks is content marketing now just marketing. The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week’s episode: Ian’s Tuesday 2¢ Blog Robert’s company: The Content Advisory Robert’s latest book on Amazon.com You can see Robert at Content Marketing World The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube More than Machines by Bush on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profanity in marketing. Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, turns the tables on Ian as this week Ian share's his top 5 F'in' marketing tools B2B marketers need and Jeff gives his opinion. As usual we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail shares on a thought on focusing on getting better at what you are good at and not your weaknesses and how AI can help. The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week’s episode: Ian’s Tuesday 2¢ Blog Strength-Based Leadership - The book from Gallup Robert’s company: The Content Advisory Robert’s latest book on Amazon.com The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Man Machine by Robbie Williams on YouTube Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about B2B vendors being product-led or sales marketing-led. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss a recent post by his old chums at Forrester that asks is Field Marketing in Crisis? written by Daryl Wright and Nicky Briggs and shares some advice on how corporate marketing and the field can work better together. We end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a thought on the function of content in our organisations and how to define the career ladder for those working in this discipline. The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week’s episode: Ian’s Tuesday 2¢ Blog Robert’s company: The Content Advisory Robert’s latest book on Amazon.com The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Ole Ola by Pitbull on YouTube Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

We return after a week away, and Ian Truscott kicks off this episode with a thought about the imposter syndrome that haunts content creators worrying about whether all of their ideas have already been written. And, as our regular Rockstar CMO advisor, Jeff Clark is away this week, Ian's guest is Dilya Abushayeva, marketer, storyteller and founder of Mavuus. As Dilya shares in her bio: "I’m a lover of all things marketing – but if I had to choose a favorite, it would probably be storytelling. I love a good opportunity to thoroughly get familiar with a subject matter (a product, a person, or a brand) and then be able to paint an interesting story that truly engages and captivates the audience. Over the last 15 years, I’ve had the fortune to work alongside some of the most talented marketers out there – listening, learning, and observing from various fields of the monstrous marketing machine, including product, communications, and demand gen. I’ve learned that the power of marketing can’t be boxed in. It’s not all about leads, neither is it all about inbound or outbound. The true power of marketing lies in understanding how all the elements work together like clockwork to generate real results. Creativity is not a nine-to-five job, it can’t be timed, and it definitely cannot be forced. Great ideas are generated as a result of a clear mind and limitless inspiration. My inspiration comes from art, music, books, travel, and politics, to name a few." Nicely put, and as you'll hear, Dilya has a passion for our craft, and we recommend checking out the Mavuus platform. And as usual, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a great thought from a recent webinar he did with Optimizely's Dean Barker - Palaces of Innovation: The Impact of Platforms and Process on Creativity. Enjoy! The people: Ian Truscott on LinkedIn and Twitter Dilya Abushayeva on LinkedIn Robert Rose on Twitter and LinkedIn As mentioned in this week’s episode: Ian’s Tuesday 2¢ Blog Dilya's company - Mavuus Robert’s company: The Content Advisory Our mutual chum Deane Barker on LinkedIn Roberts webinar with Deane Barker - Palaces of Innovation: The Impact of Platforms and Process on Creativity. Robert’s latest book is available to preorder on Amazon.com Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about whether the marketing funnel is dead. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss rebranding. No prizes for guessing what inspired this conversation, but it's not just about X, Jeff shares 5 steps for rebranding and what any of us should consider. And we end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on measuring if your marketing is broken. The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week’s episode: Ian’s Tuesday 2¢ Blog Robert’s company: The Content Advisory Robert's latest book is available to preorder on Amazon.com The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We’ll be right back by Stienski & Mass Media – on YouTube Changes by 2Pac on YouTube Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, who returns from holiday to the marketing studio to discuss a new TLA from Forrester LRM (Lifecycle Revenue Marketing). And we end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on differentiation and appealing to the quantitive and subjective needs that drive a buying decision. The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week’s episode: Ian's Tuesday 2¢ Blog Forrester's blog post about LRM - Lifecycle Revenue Marketing Robert's company: The Content Advisory The Experience Advisors Community The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We’ll be right back by Stienski & Mass Media – on YouTube Wonderwall by Oasis on YouTube Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

As our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them. Ian goes backstage with Keith Smith, Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. Keith is also the host of The Fuel Podcast which is focused on business development and features great guests from around the world of agencies and advertising. Ian and Keith chat about what he's learned from hosting that podcast, including creativity, diversity in thinking and AI. Finally, we wind down the week in the Rockstar CMO virtual bar, but as Robert is also away, Ian is joined by Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, who, as a branding expert, shares his view of Elon's recent rebrand of Twitter to X. The people: Ian Truscott on LinkedIn and Twitter Keith Smith on LinkedIn or Twitter Todd Irwin on LinkedIn and Twitter As mentioned in this week’s episode: The Nudge Podcast episode on card counting Rockstar CMO Episode 6 – Interview with Keith Smith  The Advertist Ad: https://youtu.be/_foRlrcb6WI Keith's podcast - The Fuel Podcast Keith's company - The Advertist Keith's cause - Stream Aid Todd’s agency – Fazer Mona's Bar in NY on Facebook Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Track List: Piano Music is by Johnny Easton, shared under a creative commons license We’ll be right back by Stienski & Mass Media – on YouTube Think (About it) by Patra featuring Lyn Collins on YouTube Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In a different format this week, Ian Truscott is following some advice to share a bit more of his perspective, especially while Jeff Clark (our resident Rockstar CMO strategy advisor) is away he flies solo sharing his view of the friction in sales that he calls FOFU; the Fear of F'in' Up and what marketers can do to overcome it. Continuing the theme of learning more about Ian, he shares a chat he had with Seth Goldstein, the founder and Principal Creative Director at Goldstein Media a full-service digital marketing agency located just north of Philadelphia in historic Doylestown, Pennsylvania. Seth's show Entreprenuers Enigma is part of the marketing podcast network and has featured some great guests, including Mark Schaefer, Jason Falls and Guy Kawasaki. You can learn more about Seth when Ian interviewed him for episode 130, and then back in April, Seth had Ian on his show, and we share that interview here this week. Finally, we get back on track, and we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, , who shares his thoughts on programmatic advertising and AI - does marketing ruin everything? The people: Ian Truscott on LinkedIn and Twitter Seth Goldstein on LinkedIn and Twitter Robert Rose on Twitter and  LinkedIn As mentioned in this week’s episode: From Ian's blog: Everybody is FOFU Fighting Seth’s company: Goldstein Media Seth’s podcasts: Entrepreneur’s Enigma The original interview with Steh Goldstein Robert’s The Content Advisory Blog Robert’s latest project: Experience Advisors Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Track List: Piano Music is by Johnny Easton, shared under a creative commons license We’ll be right back by Stienski & Mass Media – on YouTube Kung Fu Fighting by Ceelo Green on YouTube Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they share their best and worst experiences of B2B influences, both in their careers as analysts and as marketers at B2B technology vendors. Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, returns for a third visit to the show. Todd brings over 30 years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy’s, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies. Todd has developed a compelling methodology that delivers business-to-brand strategic alignment that positions companies more competitively in their market and returns for a third chat with Ian to discuss branding, specifically brand acquisitions. Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on what we can learn from the dramatic adoption of Threads and how we can take the same approach with our audience and products. The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Todd Irwin on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week’s episode: Todd’s agency – Fazer The Content Advisory The Experience Advisors Community Robert’s podcast with Joe Pulizzi This Old Marketing The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We’ll be right back by Stienski & Mass Media – on YouTube Bad Influence by the B52's on YouTube Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week in the Marketing Studio, Jeff Clark, our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and he shares what Jeff described as the "Five F’in Fundamental Faces of Our Personas". Ian then goes back backstage with Matthew Woodget, the business story telling guy, who last appeared on episode 112. Matthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. And, as you’ll hear he’s an author and he heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures. In this conversation, they discuss Matthew's agency, the value of storytelling, his book Storytelling for Action Playbook, and why he pulled it from publishing and rewrote it. Finally, we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who shares a cocktail and a thought about marketing. This week when discussing facts becoming truths becoming facts, he shares his Point of View Architecture model. Enjoy! The Links The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Matthew Woodget on LinkedIn and Twitter Robert Rose on LinkedIn, Twitter and his website As mentioned in this week’s episode: Matthew's agency Go Narrative Storytelling for Action Playbook The Content Advisory The Experience Advisors Community Robert’s podcast with Joe Pulizzi This Old Marketing Rockstar CMO: The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We’ll be right back by Stienski & Mass Media – on YouTube Do I Wanna Know? by Arctic Monkeys - on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices