Rockstar CMO FM

Rockstar CMO

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.

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The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose Inspires over a Cocktail Episode
4d ago
The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose Inspires over a Cocktail Episode
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss an article in The Media Leader that claims marketing is facing a talent crisis, and they examine why that might be and what marketing leaders need to do to solve it. Ian goes backstage with an extremely busy marketing leader, Katelyn Sorensen, President of B2B Social at Traject and CEO of social media platforms Loomly and Sendible, managing international teams having recently relocated to the UK. As you’ll hear, Katelyn has had a splendid career, spanning sales and marketing, quickly working through the ranks to Director of Demand Generation for Fierce Inc., a global leadership development and training company, before joining Traject to lead sales and marketing. Katelyn studied psychology and graduated with a cum laude from Whitman College. Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and an inspiring thought about inspiration. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy! The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Katelyn Sorensen on LinkedIn and Twitter Robert Rose on Twitter and  LinkedIn Mentioned in this week’s episode: Poor training, no purpose: why marketing faces ‘worst-ever’ talent crisis - article on The Media Leader Why Marketers Need the Marketing Fundamentals - Jeff Clark on Rockstar CMO Katelyn's companies - Traject, Loomly and Sendible Robert’s The Content Advisory Blog Robert’s latest project: Experience Advisors Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Track List: Piano Music is by Johnny Easton, shared under a creative commons license We’ll be right back by Stienski & Mass Media – on YouTube Adult Education by Daryl Hall & John Oates – on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose Inspires over a Cocktail Episode
4d ago
The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose Inspires over a Cocktail Episode
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss an article in The Media Leader that claims marketing is facing a talent crisis, and they examine why that might be and what marketing leaders need to do to solve it. Ian goes backstage with an extremely busy marketing leader, Katelyn Sorensen, President of B2B Social at Traject and CEO of social media platforms Loomly and Sendible, managing international teams having recently relocated to the UK. As you’ll hear, Katelyn has had a splendid career, spanning sales and marketing, quickly working through the ranks to Director of Demand Generation for Fierce Inc., a global leadership development and training company, before joining Traject to lead sales and marketing. Katelyn studied psychology and graduated with a cum laude from Whitman College. Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and an inspiring thought about inspiration. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy! The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Katelyn Sorensen on LinkedIn and Twitter Robert Rose on Twitter and  LinkedIn Mentioned in this week’s episode: Poor training, no purpose: why marketing faces ‘worst-ever’ talent crisis - article on The Media Leader Why Marketers Need the Marketing Fundamentals - Jeff Clark on Rockstar CMO Katelyn's companies - Traject, Loomly and Sendible Robert’s The Content Advisory Blog Robert’s latest project: Experience Advisors Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Track List: Piano Music is by Johnny Easton, shared under a creative commons license We’ll be right back by Stienski & Mass Media – on YouTube Adult Education by Daryl Hall & John Oates – on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
The Brand Naming with Jeff, PR and Music with Michelle Andersen and Raising the Bar in the Bar with Robert Episode
30-07-2022
The Brand Naming with Jeff, PR and Music with Michelle Andersen and Raising the Bar in the Bar with Robert Episode
In the newly rebranded Marketing Studio, Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the process of naming a brand, whether it's a company, a product, or a new service that you offer. Ian chats with Michelle Andersen, a marketing communications professional with a career spanning more than 20 years that started as a music publicist, working with Lawrence Welk-owned Vanguard Records, and evolved through working with consumer technology brands from the dawn of the internet, a stint in philanthropy, and now deep into the next iteration of technologies like IoT and Web3. As you’ll hear, her work and career have been led by her passions, almost always involving music and technology. Michelle recently joined NextTech Communications, a women-led agency born from The Bliss Group, as vice president. And we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Trouble Maker at The Content Advisory, who transports us away with a cocktail to discuss how we are all exhausted, but need to raise the bar. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy! The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Michelle Anderson on LinkedIn and Twitter Robert Rose on Twitter and  LinkedIn Mentioned in this week’s episode: How to Choose Your Brand Name in 5 Simple Steps by Katy French on Column Five Media NextTech Communications Robert’s The Content Advisory Blog Robert’s latest project: Experience Advisors Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Track List: Piano Music is by Johnny Easton, shared under a creative commons license We’ll be right back – Stienski & Mass Media – on YouTube Firefly by The Black Angels – on Spotify Pride (In The Name of Love) by U2 – on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and Robert Suggests an Audit over a Cocktail Episode
16-07-2022
The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and Robert Suggests an Audit over a Cocktail Episode
As regular guest Jeff Clark is away this week, Ian Truscott is joined by Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory. They discuss a presentation Cathy gave at the recent Content Tech event and how we need to consider breaking up with our website and taking a content-first approach to our storytelling. Ian's guest this week is Kurt Genden, the co-founder and managing partner of the full-funnel growth marketing firm TrueVoice, translating the “true voice” of their customers into a meaningful, targeted full-funnel marketing strategy that transforms marketing into an engine for growth. Part marketer, part data scientist and part digital anthropologist, Kurt is a seasoned executive with more than three decades of analytical, technical and management expertise. Prior to co-founding TrueVoice, Kurt served in executive planning roles at several global agencies, including Omnicom, Interpublic Group and Edelman. Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose, Chief Trouble Maker at The Content Advisory, transports us away to discuss the sexy business of doing a content audit. The people: Ian Truscott on LinkedIn and Twitter Cathy McKnight on LinkedIn and Twitter Kurt Genden on LinkedIn and Twitter Robert Rose on Twitter and  LinkedIn Mentioned in this week’s episode: Content Tech Cathy’s podcast: Unchartered Journeys The 4 C's Formula: Your building blocks of growth on GoodReads Robert’s The Content Advisory Blog Robert & Cathy’s latest project: Experience Advisory Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Learn more about your ad choices. Visit megaphone.fm/adchoices
The Cathy has 7 Things, James Scherer on Content and Robert Knows What He Doesn't Know over a Cocktail Episode
09-07-2022
The Cathy has 7 Things, James Scherer on Content and Robert Knows What He Doesn't Know over a Cocktail Episode
This week as his regular guest is away, Ian Truscott is joined by Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory and they discuss the seven things to consider in building a bedrock for long-term digital success, based on a presentation Cathy gave at the recent Content Tech event. Ian’s guest is James Scherer, VP of Growth at content marketing agency Codeless. As you’ll hear he has been a writer, editor, and inbound marketer since 2013, and loves to see brands grow through content. They chat about his role as VP of Growth, content marketing and the pillar and post content strategy James implements with his clients. Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose, Chief Trouble Maker at The Content Advisory discusses knowing what you don't know over a cocktail in the virtual Rockstar CMO bar. The people: Ian Truscott on LinkedIn and Twitter Cathy McKnight on LinkedIn and Twitter James Scherer on LinkedIn and Twitter Robert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this week’s episode: Content Tech Cathy's article Navigating the Content Iceberg Cathy's podcast: Unchartered Journeys The Johari Window Model on Wikipedia Robert’s The Content Advisory Blog Robert & Cathy's latest project: Experience Advisory Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media – We’ll be right back on YouTube Lessons in Love by Level 42 on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
The Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and Purpose vs Growth with Robert over a Cocktail Episode
02-07-2022
The Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and Purpose vs Growth with Robert over a Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the difficult skill of knowing when to say no as a marketer. Ian's guest is Rebecca Biestman, the Chief Marketing Officer at Reputation. Rebecca has had a fabulous marketing career, holding B2B marketing leadership positions at Dialpad and RMS, prior to Reputation. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap. This is her third time on the show, we explored Rebecca’s impressive career in Episode 93, discussed successful CSR programs in Episode 99 and this week we chat about the role of marketing and brand when defining the corporate strategy. Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose discusses an article from the Drum and discusses if we can do both growth marketing and do this with a purpose. The people: Ian Truscott on LinkedIn and Twitter Rebecca Biestman on LinkedIn and Twitter Robert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this week’s episode: The Hidden Brain podcast Article by Robert - on the Content Marketing Institute website - Is Purpose-Led Marketing a Growth Killer? Article from The Drum - P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’ Marc Pritchard's speech at Vivatech - Brands for Growth and Good Robert’s The Content Advisory Blog Robert’s latest project: Experience Advisory Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media – We’ll be right back on YouTube Shout by Tears for Fears on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
The Content Sausage Factory, Christopher Willis Returns and is that a Fish in Robert's Cocktail Episode
25-06-2022
The Content Sausage Factory, Christopher Willis Returns and is that a Fish in Robert's Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, take their monthly trip to the Rockstar CMO Swimming Pool, our portal to hell for all the BS, snake oil, and over-hyped trends that plague this industry we love. In this episode, they review a couple of nominations from Cathy McKnight and Harry Morton and discuss measuring the amount of content we put in the commoditized content sausage factory. This week's guest is Christopher P. Willis, Acrolinx's Chief Marketing Officer, who was last on the show in episode 85. Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Chris is a recognized thought leader in AI, DEI, and Content Governance. He is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Ian and Chris discuss his sales velocity metric, the role of the Chief Pipeline Officer, and the relationship between the CMO and CRO. Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose tells a story about fish over a cocktail.  The people: Ian Truscott on LinkedIn and Twitter  Chris P. Willis on LinkedIn and Twitter Robert Rose on Twitter,  LinkedIn, and The Content Advisory  Mentioned in this week's episode: Previous interviews with Cathy McKnight (Episode 106) and Harry Morton (Episode 116) Last interview with Chris Willis Chris chatting with Drew Neisser on Renegade Marketers Unite Acrolinx Robert talks about the fish in water story in the CMI Newsletter Robert's The Content Advisory Blog Robert's latest project: Experience Advisory Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media – We'll be right back on YouTube Too Much by the Dave Matthews Band on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
The 5 Principles of B2B with Jeff, Cathy's Uncharted Journey and Robert Advices Reflection over a Cocktail Episode
18-06-2022
The 5 Principles of B2B with Jeff, Cathy's Uncharted Journey and Robert Advices Reflection over a Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss a recent report published by LinkedIn - The 5 Principles Of Growth In B2B Marketing - Empirical Observations on B2B Effectiveness. Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory who returns for her fourth appearance on the show. Cathy has over 20 years of global experience and expertise in content strategy, content management, intranets, customer experience and the tech that help make these things happen. With this experience, she has helped dozens of companies realize their content, marketing and communication objectives, leading strategic business transformation initiatives and the detailed execution of enterprise technology implementations. This week they discuss her passion project, Unchartered Journeys, a podcast telling the stories of some amazing women. Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, the Chief Trouble Maker at The Content Advisory. We stay close to home for a virtual cocktail as Robert shares five questions we should ask ourselves as we head to the middle of the year and shares a little bit about a new project - Experience Advisors.   Enjoy!   The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Cathy McKnight on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: Rockstar CMO Advisors The 5 Principles Of Growth In B2B Marketing - Empirical Observations on B2B Effectiveness Ian's interview with Irene Nehrkorn-Kayn The revamped Rockstar CMO blog Cathy's project: Unchartered Journeys Robert's project: Experience Advisors. Robert’s The Content Advisory Blog   The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media – We’ll be right back on YouTube Mad Men Theme - RJD2's Beautiful Mine on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode
11-06-2022
The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss 5 soft spots when implementing marketing technology, with something special when Jeff chooses this week's tune. Ian’s guest this week is Melissa Moody, Co-founder and Head of Marketing at Gated, a high-growth startup that reduces unwanted emails in your inbox and benefits charities. Melissa is a relentless advocate for user-first marketing and giving everyone the ability to focus, in an increasingly distracted world. Prior to Gated, Melissa spent 13 years at Google leading industry marketing and mobile web partnerships for some of the world's largest travel companies. Ian and Melissa talk about the Gated product that launched in March, her inspiration to choose marketing over teaching, her time at Google, and she has a fantastic nomination for the Rockstar CMO Swimming Pool. Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, the Chief Trouble Maker at The Content Advisory and we are whisked away for a cocktail as Robert shares his take on finding your company why. Enjoy!   The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Melissa Moody on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: Rockstar CMO Advisors The revamped Rockstar CMO blog The Gated website Melissa and Gated on TikTok - FindYourFocus Melissa at the Bay Area Content Marketing Meetup on Youtube Robert’s The Content Advisory Blog Robert’s podcast with Joe Pulizzi – This Old Marketing   The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media – We’ll be right back on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
The Martech Industrial Complex, Test-Driven Marketing with Tim Parkin and Investing in Brand over a Cocktail Episode
04-06-2022
The Martech Industrial Complex, Test-Driven Marketing with Tim Parkin and Investing in Brand over a Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss tackling the martech industrial complex, with 6 steps for evaluating your current marketing technology and need for new tools. Ian’s guest this week is Tim Parkin a global consultant, advisor, and executive coach. By applying more than 20 years of experience merging behavioral psychology and technology, he specializes in helping global brands and award-winning agencies optimize performance and accelerate growth. Tim has contributed to AdWeek, Forbes, MarTech and TechCrunch, among others, He is a member of the American Marketing Association, and the Society for the Advancement of Consulting, and was inducted into the Million Dollar Consulting Hall of Fame. Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, the Chief Trouble Maker at The Content Advisory for a cocktail and a thought for the week, which this week is about investing in brand awareness. Enjoy! The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Tim Parkin on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn The mentions: Rockstar CMO Advisors The revamped Rockstar CMO blog Tim's website Robert’s The Content Advisory Blog Robert’s podcast with Joe Pulizzi – This Old Marketing The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media – We’ll be right back on YouTube Machine by Imagine Dragons – on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
The Winning in Change, Harry Morton on Podcasting and Personalisation over a Cocktail Episode
28-05-2022
The Winning in Change, Harry Morton on Podcasting and Personalisation over a Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss Winning During Changing Times, covering Jeff's recent article he's published on our recently revamped Rockstarcmo.com. Ian's guest this week is Harry Morton, the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise and Stanford Graduate School of Business, as well as multiple hugely successful agency podcasts. Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they tackle the challenge of this marketing age; personalization. Enjoy!   The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Harry Morton on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: Rockstar CMO Advisors Winning During Changing Times on Rockstar CMO blog Harry's agency: Lower Street Robert's The Content Advisory Blog Robert's article on Content Marketing Institute To Date or Not to Date Robert's podcast with Joe Pulizzi - This Old Marketing     The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Change Will Do You Good - Cheryl Crow - on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
The What the F is PLG with Jeff, Strategy Sprints with Simon Severino and a Cocktail of Data with Robert Episode
21-05-2022
The What the F is PLG with Jeff, Strategy Sprints with Simon Severino and a Cocktail of Data with Robert Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss a new kid on the acronym block - PLG, Product Led Growth, covering Ian's recent article on the topic. Ian's guest this week is Simon Severino who is an author and CEO of Strategy Sprints. He helps business owners in SaaS and Services run their company more effectively which results in sales that soar, by getting owners out of the weeds through his Strategy Sprints™ Method. His team is trusted by Google, Roche, Amgen, AbbVie and hundreds of frontier teams. Simon hosts his Strategy Sprints podcast, is a TEDx speaker, writes for Forbes and Entrepreneur Magazine and is now on Rockstar CMO FM! Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they discuss our dependency on data. Enjoy! The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Simon Severino on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: Rockstar CMO Advisors What F' is PLG - on the Rockstar CMO blog Product Led Growth on Open Ventures Product Led Growth article on Venture Beat Simon's agency: Strategy Sprints Simon's book (from Kogan Page) and podcast Robert's The Content Advisory Blog Robert's article on Content Marketing Institute To Date or Not to Date Robert's podcast with Joe Pulizzi - This Old Marketing  Dennis Shiao on Twitter and his Content Corner Newsletter    The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Smashing Pumpkins - Tonight Tonight - on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
The Dip Into the Swimming Pool with Jeff, Constantly Learning with Lori Jones and Dating Our Content with Robert over a Cocktail Episode
14-05-2022
The Dip Into the Swimming Pool with Jeff, Constantly Learning with Lori Jones and Dating Our Content with Robert over a Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester take a dip into the Rockstar CMO Swimming Pool to review some of the nominations from our guests for our portal to hell for all the BS, snake oil and overhyped trends that plague this industry we love. Should we be fishing out ABM that Kerry Cunningham and Chris Lynch nominated in episode 105 and 102? Ian's guest this week is Lori Jones, the president and CEO of Avocet Communications has more than 25 years of experience in all aspects of marketing, advertising, PR, and social media bringing her strong understanding of today’s consumer and the marketplace and an attitude of resisting “business as usual” thinking to local and well-known brands. We discuss running her agency, which her father founded in 1980, the changes that she has seen in terms of the value agencies provide, managing agency relationships and her mantra of constantly learning based on advice that she feels is a gift from her father. Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they ponder whether we should date our content and is this the secret to making it evergreen. Enjoy!   The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Lori Jones on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn The mentions: Rockstar CMO Advisors Discussing AMB with Kerry Cunnigham in Episode 105 and Chris Lynch in Episode 102 Lori Jones' agency: Avocet Communications The Integrate & Insight Podcast Robert's The Content Advisory Blog Robert's article on Content Marketing Institute To Date or Not to Date Robert's podcast with Joe Pulizzi - This Old Marketing  Dennis Shiao on Twitter and his Content Corner Newsletter  The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Avril Lavigne - Head Above Water - on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
The Ian, Jeff and Simon Grab MOps (Marketing Ops) and Robert Grabs a Cocktail (that is not Rented) Episode
07-05-2022
The Ian, Jeff and Simon Grab MOps (Marketing Ops) and Robert Grabs a Cocktail (that is not Rented) Episode
This week, in a change to the usual setlist; Ian Truscott and regular guest, Jeff Clark, rockstar strategy advisor and former Research Director at SiriusDecisions/Forrester are joined by Simon Daniels a friend of the show, previous guest, marketing operations leader and co-host of the podcast What's MOps Got To Do With It and they discuss all things marketing operations (which you may recall is our 5th F'in' Marketing Fundamental) from defining its role, aligning with the business, the skills needed and what a CMO should not be asking their MOps team to do. And it wouldn't be Friday without Ian winding down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they ponder Elon Musk buying Twitter, how he's decided he no longer wants to rent that land and what this means for the rest of us. Enjoy!    The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Simon Daniels on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: What's MOPS Got to Do With It with Simon Daniels & Karla Wentworth Simon on Episode 37 Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing    The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Operation Blade (Bass In The Place) by Public Domain - on Spotify   Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Jeff Shares Tips for Brand Research, Matthew Woodget has a Great Story and Robert Talks Tech over a Cocktail Episode
30-04-2022
The Jeff Shares Tips for Brand Research, Matthew Woodget has a Great Story and Robert Talks Tech over a Cocktail Episode
This week Ian Truscott chats with our regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester as he shares some practical tips for brand research and measurement. Ian's guest this week is Matthew Woodget, a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. He heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures. He's a status quo challenger who is passionate about finding a better way to clarity. They talk about brand storytelling, his 3D model, how to simplify the process and some tips from his book "Storytelling For Action Playbook: The No BS Guide for Crafting Business Stories That Increase Demand and Accelerate Sales Velocity" Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they ponder the role of technology in content production. Enjoy!   The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Matthew Woodget on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn The mentions: Rockstar CMO Advisors Matthew's agency - Go Narrative Matthew's Storytelling For Action Playbook - available on Barnes and Noble (and others) Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing  Robert's new series on YouTube with the Content Marketing Institute  The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube The Pretender - The Foo Fighters - on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
The A.I. and Marketing with Jeff, Brand Strategy and Innovation with Jo and Listening Before Speaking with Robert and a Cocktail Episode
23-04-2022
The A.I. and Marketing with Jeff, Brand Strategy and Innovation with Jo and Listening Before Speaking with Robert and a Cocktail Episode
This week our rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings a copy of the New York Times magazine to the penthouse. He and Ian discuss the article "A.I. Is Mastering Language. Should We Trust What It Says?" (subscription required) and how this impacts marketers. Ian's guest this week is Brand Marketing Director Jo Janssen. Jo has a fabulous marketing career, working in B2C and has driven over £20 million annual revenue increases for multiple foods and drinks businesses, including Nestlè, Cadbury, Walkers Crisps, Guinness, Foster's beer, and Jameson Irish Whiskey. Jo joins Ian for her podcasting debut to share her approach to collaborating with the business to drive performance through product innovation and the delivery of strategies that solve consumer challenges.  Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar where, over a cocktail, they chat about listening while waiting to speak. Enjoy! The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Jo Janssen on LinkedIn Robert Rose on Twitter and LinkedIn The mentions: Rockstar CMO Advisors The story of the big fish from an Avis ad  The Pyramid Principle (a summary article on LinkedIn) The Conversion Code Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing  Robert's new series on YouTube with the Content Marketing Institute   The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Walk like an Egyptian - The Bangles - on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
The Jeff Walks Like An Egyptian, Chris Smith Shares The Conversion Code and Robert is Managing Up with a Cocktail Episode
16-04-2022
The Jeff Walks Like An Egyptian, Chris Smith Shares The Conversion Code and Robert is Managing Up with a Cocktail Episode
This week our resident marketing sage Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings another book to the Rockstar CMO penthouse as we dip into another classic, "The Pyramid Principle” by Barbara Minto. He and Ian Truscott discuss this structure and approach to storytelling, whether for an email or your content strategy. Ian's guest this week is Chris Smith. Chris is the co-founder of Curaytor, a US real estate marketing solution that helps listing agents attract more listings and the author of The Conversion Code, a fabulous book that is taught at colleges like Johns Hopkins University, the second edition of which is out shortly. Unlike some theoretical marketers, Chris has drunk his own champagne and used the blueprint he shares in his book to quickly grow his own company to eight figures in annual recurring revenue without raising any venture capital. His work has been featured in Adweek, Forbes, Fortune, and many other publications, and he has been a guest lecturer at NYU. In an enjoyable interview, they discuss the practical tips in the book, and Chris has an excellent nomination for the Rockstar CMO Swimming Pool, our portal to marketing hell. Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory who transports the Rockstar CMO virtual bar to a fabulous location for a cocktail to discuss the challenge of managing up. Enjoy!  The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Chris Smith on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn The mentions: Rockstar CMO Advisors The story of the big fish from an Avis ad The Pyramid Principle (a summary article on LinkedIn) The Conversion Code Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing  Robert's new series on YouTube with the Content Marketing Institute  The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Walk like an Egyptian - The Bangles - on Spotify This episode was supported by Storyblok and their new report - The State of Content Management Report.  Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Challenger Brand with Jeff, 3 Marketing Thoughts with Ian and a Strategic Cocktail with Robert Episode
09-04-2022
The Challenger Brand with Jeff, 3 Marketing Thoughts with Ian and a Strategic Cocktail with Robert Episode
This week Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, return to the first F'in' Marketing fundamental, branding. Taking inspiration from one of Jeff's favorite books Eating the Big Fish by Adam Morgan they dive into being a challenger brand and the eight credos described in the book. In a change to the normal format, as Ian's guest couldn't make it, he shares three marketing thoughts from his week, inspired by: An episode of Douglass Burdett's Marketing Book Podcast when he spoke to Nicholas Webb about his book - What Customers Hate A webinar with Mark Ritson in which he talks about doing the swivel, taking a 180-degree turn to look from a customer's perspective A chat fellow Marketing Podcast Network member Nick Westergaard had with former American speed skater Apolo Anton Ohno on his On Brand podcast Ian then winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert talks about balancing getting tactical things done and finding time to do strategic planning. Enjoy!    The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: Rockstar CMO Advisors Douglass Burdett's Marketing Book Podcast Mark Ritson Webinar (registration required) Nick Westergaard chats to Apolo Anton Ohno on his On Brand podcast. Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing  Robert's new series on YouTube with the Content Marketing Institute   The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Sledgehammer - Peter Gabriel - on Spotify   Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Journeys with Jeff, Tim Hines the Marketing Starter and Robert Unlocks Expertise over a Cocktail Episode
02-04-2022
The Journeys with Jeff, Tim Hines the Marketing Starter and Robert Unlocks Expertise over a Cocktail Episode
This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, are inspired by listener Irene Nehrkorn-Kayn to talk about buying journey models including Gartner, AIDA Forrester and the Pedowitz Group. Ian's guest this week is Tim Hines, a.k.a. The Marketing Starter, an author, podcast show host, keynote speaker, and consultant who shows people how to harness the power of the entrepreneurial spirit to accel in all that they do. Tim specializes in developing omnichannel marketing programs within a variety of industries and partnering with startups to get their dreams off the ground. With nearly 20 years of experience, Tim has developed strategic marketing initiatives with a multitude of clients, including Dialpad, Tribune Media, Ticketmaster, and as you will hear, the CIA! Ian then winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert talks about getting to that all-important content from your subject matter experts (SMEs).   Enjoy!    The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Tim Hines on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: Rockstar CMO Advisors The State of Content Management Report - by Storyblok AIDA on Wikipedia Gartner B2B Buying Journey Forrester/Sirius Decisions B2B Forrester Buyers Journey Tim Hines's website and book Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing  Robert's new series on YouTube with the Content Marketing Institute   The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Don't You Forget About Me - Simple Minds - on Spotify   Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Jeff Clark's 5th F'in' Marketing Fundamental, Jill Ransome from Jitterbit and a Quantity Versus Quality Cocktail with Robert Rose Episode
26-03-2022
The Jeff Clark's 5th F'in' Marketing Fundamental, Jill Ransome from Jitterbit and a Quantity Versus Quality Cocktail with Robert Rose Episode
This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, complete the Five F'in' Marketing Fundamentals series with a discussion about Marketing Operations. Ian's guest this week is Jill Ransome who leads the Jitterbit global marketing organization responsible for driving its growth strategy, demand generation, elevating brand awareness and consideration and, as you'll hear, a passion for creating differentiated customer experiences that result in client loyalty. Aside from CX, they have a fascinating conversation about marketing education, integration, marketing technology that concludes with a fabulous candidate for the Rockstar CMO Swimming Pool. Jill has more than 25 years of marketing and communications experience across technology, software and research brands. Before joining Jitterbit Jill held the CMO position at Tangoe and senior marketing positions at Exela and Questback, spending most of her career with high growth companies. Jill earned her Bachelor of Science in Global Marketing from Pennsylvania State University. Ian then winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert shares the struggle content marketers have with quantity and quality and a great story from one of his customers.   Enjoy!    The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Jill Ransome on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: What's MOPS Got to Do With It with Simon Daniels & Karla Wentworth Jitterbit Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing  Robert's new series on YouTube with the Content Marketing Institute   The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Smooth Operator - Sade - on Spotify   Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices