This week, as his chums continue their holiday breaks, as it’s predictions season Ian shares 5 predictions that have caught his eye from Forrester, Marketing Profs, and Smart Insights.
The predictions or hot trends that he picks we should be thinking about in 2025 are:
Generative engine optimization
Breaking our MQL addition
Organization realignment
More budget for brand
Zero click marketing
Enjoy!
—
The Links
The people:
Ian Truscott on LinkedIn and Bluesky
The source of the predictions:
The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents
Forrester Predictions 2025: B2B Marketing and Sales
10 Actionable Digital Marketing Trends for 2025 | Smart Insights
2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360. - SparkToro
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices