It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel.
They dig into a consumer study by Drapers, Deloitte privacy research, the Forrester blog, a Boston Consulting Group framework, and an article on Forbes to discuss:
Personalization in B2B.
Consumers are willing to share data for better services.
Trust in brands is crucial for data sharing.
Data deprecation poses significant challenges for marketers.
Privacy by design should be a core principle in marketing.
Data minimalization is key to effective data management.
Progressive profiling can enhance user experience.
Effective communication about data use can build consumer trust.
Enjoy!
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The Links
The people
Ian Truscott on Linked
Jeff Clark on LinkedIn
Mentioned in this week’s episode:
John Arnold's article on the Forrester blog - Welcome To The Data-Deprived Future Of Frontline B2B Marketing
Ken Theriott’s article on Forbes: Marketing In The Age Of Privacy: Balancing Personalization And Data Protection
Drapers Connected Consumer 2024 report
Deloitte report - Connectivity Mobile Trends
BCG approach - Personalized Customer Strategy in the Age of AI
Rockstar CMO:
Monday Mojo - our monthly LinkedIn Newsletter
The Beat Newsletter that we send every Sunday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube
Surveillance Capitalism by Evan Greer on YouTube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
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