Due to a loss of internet for his virtual bar buddy Robert, instead of his scheduled visit to the Rose and Rockstar, Ian goes solo and shares some thoughts planned for his book about tuning into the business when you first get a marketing leadership gig, discovering the market and the ideal customer profile for your B2B product or service.
In this solo performance, he shares:
The Five B2B Marketing Fundamentals
Understanding Business Objectives
Evaluating Company Status with the STARS Model
Market Understanding and Customer Profiles
Market Dynamics and Changes
Creating Your Ideal Customer Profile
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn and Bluesky
Mentioned this week
Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
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