A shorter show this week, as a last-minute client commitment meant Robert couldn’t make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World, including the three workshops and presentations that she ran. They cover:
Reaction to Robert’s keynote
The results from the CMI Content Marketing survey
Content technology and the importance of an audit
The folly of one-to-one personalization
The community aspect of the conference is invaluable
How content orchestration streamlines multiple content operations.
Every piece of content should start with the audience
Collaboration between IT and business
Enjoy!
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The Links
The people
Ian Truscott
Cathy McKnight
Mentioned in this week’s episode:
Content Marketing World
Cathy’s Content Chaos webinar with Hilton
Robert’s YouTube Channel
Rockstar CMO:
Monday Mojo - our monthly LinkedIn Newsletter
The Beat Newsletter that we send every Sunday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube
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