The 5 Reasons a CMO Gets Fired Episode

Rockstar CMO FM

07-12-2024 • 36 mins

It's a shorter show this week, as it’s just Jeff and Ian, as Robert was on a plane and not in the bar. Jeff picks a hot topic as he drops the mic on his contributions to the podcast this year before he goes off on his holiday break: 5 reasons why CMOs get fired.  Jeff crosses the aisle from Forrester to Gartner as he is inspired by a LinkedIn post by Chris Ross, Vice President and Analyst at Gartner for CMOs / Marketing, who shares some recent Gartner research of C suite executives into “Which scenarios would most likely lead to the removal of your CMO from their role”.  Jeff and Ian discuss: CMO failed to deliver promised results from marketing strategy  CMO failed to adapt to vital, significant changes in the business or marketplace  CMO did not earn the respect of senior executive leadership team  CMO did poor job communicating a strategic function for marketing function  CMO failed to communicate how marketing metrics relate to business priorities And they share their tips on how to avoid these pitfalls. Enjoy! — The Links: The people on LinkedIn: Ian Truscott Jeff Clark Mentioned in this week’s episode: Post on LinkedIn by Chris Ross, Vice President, Analyst at Gartner for CMOs / Marketing Grant Johnson - CMO Mentor What’s Your Business in the Year of Transformation? - Jeff Clark Picking the Right Transition Strategy - STARS model by Michael D. Watkins 5 Principles for Setting Marketing Goals - Jeff Clark 5 F'in' Fundamentals: Marketing OKRs - Jeff Clark Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube I fought the law, and the law won by The Clash - on YouTube  You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices