This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode.
Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into:
Buyer Needs Analysis
Market Intelligence
Story Telling
Sales Tools
Technology
Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction.
Enjoy!
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The Links
The people on LinkedIn:
Ian Truscott
Jeff Clark
Robert Rose
Mentioned in this week’s episode:
Clifford Stoll’s 1995 article in Newsweek - Why the Web Won't Be Nirvana
Robert’s new website, Seventh Bear
Robert firm: The Content Advisory
Robert’s podcast: This Old Marketing
Rockstar CMO:
Monday Mojo - our monthly LinkedIn Newsletter
The Beat Newsletter that we send every Sunday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube
Lose Yourself by Eminem - on YouTube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
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