Bringing the cool-girl aesthetic to the non-alc space.

In this episode, I chat to Simone Williams, who writes the @drinksbysante newsletter, rounding up the best the non-alcoholic space has to offer. Sim is a writer and has worked as a journalist and ad agency gal all over the world.

Interestingly, she’s never consumed alcohol! She was inspired from very early on to envision a different way of socialising and interacting. Simone’s social life always involved fun activities, like going out for a dance or watching a theatre production and she never needed anything to elevate these experiences! Go Sim.

Already having a great time, she had no problems staying away from booze - except for maybe a few questioning peers, which Sim clearly handles with openness and grace.

In this inspiring conversation, we chat about navigating the Australian drinking culture as a sober young person. We hear about the birth of her newsletter, which takes an editorial / high-fashion approach to create an aspirational lifestyle around the choice not to drink. Attraction is a key ingredient for Sim: sharing products that look and taste beautiful and having fun doing it.

Simone’s links:
https://www.drinksbysante.com/
https://www.instagram.com/drinksbysante/