Sliced Bread

BBC Radio 4

Sliced Bread is the series that investigates the latest ad-hyped products and trending fads promising to make us healthier, happier and greener. Are they really 'the best thing since sliced bread'? Science presenter Greg Foot finds out.

Greg speaks to experts on a bunk-busting mission to test the latest consumer trends chosen by listeners. Do they live up to the hype? Or are they just marketing BS?

Greg chats to the experts, dives into the data, performs tests and crunches the numbers before putting his findings back to the listener so they can decide if it's worth spending their hard earned money on.

For this brand new series of Sliced Bread, episodes will be released weekly on Thursdays wherever you get your podcasts. But if you're in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else.

If you have a suggestion for a product to investigate, you can email the team on sliced.bread@bbc.co.uk or send a WhatsApp voice note via the number 07543 306807.

Sliced Bread is produced by BBC Audio North for BBC Radio 4 and BBC Sounds.

read less
BusinessBusiness
ScienceScience

Episodes

Toast - Reader's Digest UK
07-11-2024
Toast - Reader's Digest UK
Why did we lose Reader's Digest magazine when it is still going in America?The BBC Business journalist, Sean Farrington, discovers what happened to the brand which started over a hundred years ago and became the most widely read magazine in the world. Alongside him is the serial entrepreneur, Sam White, ready to offer her opinions on the business's fortunes. How did a magazine which pinched articles from other publications become so successful? And why did it end up toast in the UK? Sean speaks to: - Sir Alexander McCall Smith, the best-selling author of The No.1 Ladies Detective Agency who also wrote for The Reader's Digest - Richard Junger, Professor of Communication at Western Michigan State University - Tom Browne, a former editor of Reader's Digest UK - Gary Hopkins, a former owner of the business's UK division - Jason Buhrmester, Chief Content Officer for Magazines & Books at Trusted Media Brands which owns the Reader's Digest brand, still publishes it in America and licenses it for publicaiton in other parts of the world. Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds. You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes. Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
Longevity Supplements - 100th Episode
17-10-2024
Longevity Supplements - 100th Episode
Can taking special supplements help us to live longer? It's the 100th episode of Sliced Bread and to mark the occasion we're investigating the pills and supplements that claim to help us live longer - and more healthy - lives. Listener Soly has heard about so-called 'biohackers' such as Bryan Johnson in the US, who are trying to turn back the clock on their biological age and reverse the process that makes their bodies vulnerable to illness and disease. Each day they're taking a special blend of compounds and chemicals which they claim slow down or even reverse the hallmarks of ageing.Increasingly these supplements and diet plans are available to buy - but are they worth the money? Can they really extend our lives beyond the current normal human lifespan? What does the evidence say so far about their effectiveness?Greg is joined in the studio by Dr Andrew Steele, author of 'Ageless: The New Science of Getting Older Without Getting Old' to try to unlock the secrets of staying young and run the studies through the evidence mill.We could not have made it to 100 episodes of Sliced Bread without YOUR suggestions for wonder products to investigate. Please do keep them coming! If you have seen something claiming to make you happier, healthier or greener, and want to know if it is SB or BS, then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voice note on WhatsApp to 07543 306807.PRESENTER: GREG FOOT PRODUCERS: SIMON HOBAN AND PHIL SANSOM
Dough - Fridges
15-08-2024
Dough - Fridges
Could fridges make way for kitchen cabinets that don't just keep food fresh but actually grow it?Dough is a new series from BBC Radio 4 which looks at the business behind profitable, everyday products, assessing where the smart money is going now and what that could mean for all of us in the years ahead.In this episode, the entrepreneur Sam White speaks with experts from the world of refrigeration including:Federica Torelli – Head of Product Management with Smeg which makes fridge freezers.Emir Lasic - Principal Analyst with the industry analysts, Omdia.Jason Hirst - CEO and founder of EvoGro which makes plant growing cabinets.Also joining them is the technology expert and applied futurist, Tom Cheesewright, who offers his insight and predictions on what might be coming beyond the current production pipeline.Together, they explore fridge freezer trends and inventions chatting about their own choices for game changing, and pointless, innovations.We hear how energy efficiency labels are not always as accurate as you might think and assess the chances of indoor incubators providing a new home for vegetables and leafy greens away from the fridge. Produced by Viant Siddique & Jon Douglas. Dough is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in August when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds
Dough - Irons
08-08-2024
Dough - Irons
Will anyone iron clothes in the future?Dough is a new series from BBC Radio 4 which looks at the business behind profitable, everyday products, assessing where the smart money is going now and what that could mean for all of us in the years ahead.In this episode, the entrepreneur Sam White speaks with experts from the world of garment care including:Leonor Carneiro - the category leader for garment care at Versuni which owns the Philips brand and is famous for making products including steam irons. Veronika Kandusova - a consultant with the market researchers, Euromonitor International.Frej Lewenhaupt - the CEO and co-founder of Steamery, a company which makes garment steamers.Also joining them is the technology expert and applied futurist, Tom Cheesewright, who offers his insight and predictions on what might be coming beyond the current production pipeline.Together, they explore the products that are replacing traditional irons, explain why fewer people in the UK tend to iron today and chat about their own choices for game changing and least effective ironing innovations. We hear why clothes iron manufacturers are yet to crack battery power and get a tantalising glimpse of how even more of us might avoid ironing in the future. Produced by Jon Douglas. Dough is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in August when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds
Dough - Vacuum Cleaners
25-07-2024
Dough - Vacuum Cleaners
Why do we buy so many vacuum cleaners? Dough is a new series from BBC Radio 4 which looks at the business behind profitable, everyday products and considers how they might evolve in the future.In this episode, the entrepreneur Sam White speaks with experts from the world of vacuum cleaner manufacturing, including:Grahame Capron-Tee - who has seen many significant changes during his long career in the industry;Nick Grey - the inventor and founder of Gtech;Anthony Williams - a global director at the data insights company, GFK. Also joining them is the technology expert and applied futurist Tom Cheesewright, to offer his insight and predictions on what might be coming beyond the current production pipeline.Together, they explore how vacuum cleaners went from exterior, horse-drawn contraptions to interior, automatic robots scuttling around on the floor, explain why UK households buy so many vacuum cleaners and give their expert views on game-changing - and pointless - product innovations. There's a debate about bagged versus bagless vacuum cleaners and a discussion on when robotic vacuum cleaners might be able to clean more than just the floors. Dough looks at where the smart money's going now and what that could mean for all of us in the years ahead.Produced by Jon Douglas. Dough is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in August when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds