Sliced Bread

BBC Radio 4

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?

Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today?

Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently?

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions.

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

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Episodes

Toast - Jamie's Italian
11-01-2024
Toast - Jamie's Italian
What went wrong at Jamie Oliver's UK restaurant chain, Jamie's Italian?While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?In this episode, Sean and the serial entrepreneur, Sam White, examine the fortunes of Jamie Oliver's Italian restaurant chain. It was a big hit when it launched so why couldn't it maintain that success? Expert commentators - and Jamie Oliver himself - reflect on what made his restaurants so special and what led to their demise.Tracey MacLeod, formerly of The Independent, was one of the first restaurant critics through the door; Emma Lake, Assistant Editor at The Caterer magazine wrote extensively about Jamie's Italian; Peter Harden, the co-founder of Harden's Restaurant Guide, has trawled through reviews of Jamie's Italian to see what changed from the customers' perspective.Jamie Oliver's perspective comes through an interview he did with Kirsty Young for the Radio 4 series 'Young Again'.If you have an idea for a topic with a toast moment then you can email the programme at toast@bbc.co.ukSliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.
Toast - Commodore Computers
11-01-2024
Toast - Commodore Computers
Why did the best-selling computer manufacturer, Commodore, go bust?While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?In this episode, Sean examines the remarkable story behind the man who founded one of the world's best-selling computer manufacturers. Commodore computers were huge in the 1980s so why couldn't the business adapt to survive in an age when computing became even more popular? Expert commentators and employees reflect on why the company was so successful and what led to its demise. Guests include David Pleasance - a former Commodore international executive and later joint managing director of its UK arm; Tim Danton - editor-in-chief of PC Pro magazine; Dan Wood - a Commodore computers enthusiast.Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand’s fortunes.If you have an idea for a topic with a toast moment then you can email the programme at toast@bbc.co.ukSliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.
Toast - Sunny Delight
11-01-2024
Toast - Sunny Delight
Why did sales of the best-selling soft drink, Sunny Delight, suddenly bomb in the 1990s?While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?In this episode, Sean learns why sales of Sunny Delight faltered in the UK after an extraordinarily successful launch. Sean speaks to some of the people who worked on the brand, hearing how it became a hit before a series of unfortunate coincidences undermined its popularity. The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed Sunny Delight's fortunes.'Sunny D', as it is known today, is still sold in some UK supermarkets. It has different owners and ingredients but it has never matched the incredible sales figures which it achieved in its early days. You can email the programme at toast@bbc.co.ukFeel free to suggest topics which we could cover in future episodesSliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.
Toast - Toys R Us
18-12-2023
Toast - Toys R Us
Why did Toys R Us have to close all of its UK superstores in 2018? While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers. In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today? In this Christmas special, Sean examines the charming story behind one of our best-known toy brands before hearing how it faltered. Expert commentators and employees reflect on why the business had been so successful and what went wrong. Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand’s fortunes. Together, they hear how Toys R Us is making a comeback in the UK. You can email the programme at toast@bbc.co.uk Feel free to suggest topics which we could cover in future episodes. From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.