42: Long stories, long emails, life time value
So digital experts will tell you that you can be a success overnight if you do everything they tell you to do.
But do you have time to do everything, the one thing these experts will find hard to tell you is, to do everything takes TIME, lots and lots of time.
David Hieatt from Huit Jeans tells a different story, one that takes time, he tells stories, and the more you learn about his stories the more you're hooked.
He tells stories through his email, and thousands have signed up to it, to learn about his way of telling a story, he even from time to time talks about the company he runs - Huit Denim Co, what is fascinating about David, is he creates a super niche brand, then adds in a story, and he goes deep.
He's building an army through his email, and one pair of jeans at a time he is changing the world of jeans.
When you go deep on something simple, everyone goes with you, it takes time, and it's not a get rich quick way, but it builds movements, people that follow and people that tell the story for him.
Like us, we see what he is doing, we think it's brilliant, we do bits of what he does, we're part of his heavy-lifting gang, and given time you'll do the same, maybe for us.
#team #people #growth #argybargy
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