The Power of Podcast Touring with Scout Sobel

07-03-2023 • 27 mins

In this episode of The Very Best Self podcast we are joined by Scout Sobel, the founder and CEO of Scout’s Agency, best selling author and co-host of the top charting Okaysis podcast. Scout Sobel is a trailblazer in the media industry for utilizing Podcast Tours™ as a powerful form of PR. She founded Scout's Agency in February of 2019 after recognizing the power of podcasting as a long-form, intimate medium for founders to tell their stories and expand their businesses. Over the past four years, Scout's Agency has grown 600%, booked their clients on over 2500 podcast episodes, cultivated a database of over 5,000 podcasts, and has run over 150 Podcast Tours™ under Scout's leadership. In addition to running Podcast Tours™ for female entrepreneurs, Scout's Agency just launched The Podcast Tour Academy, a 6-week live course that trains entrepreneurs and solopreneurs on how to run their own Podcast Tour and get themselves as a guest on podcasts so that they too can go from the unseen entrepreneur to the visible visionary. On a perpetual Podcast Tour herself, Scout talks openly about her entrepreneurship journey on The Emotional Entrepreneur Podcast and in her bestselling book, The Emotional Entrepreneur.

Scout’s Agency is a public relations agency that nurtures podcasts and brands to fruition. With three main services - traditional PR, booking guests on podcasts, and securing individuals as guests on podcasts. They call this as podcast touring and it is the perfect channel for your next launch, so stay tuned till then end and listen to this amazing conversation.

Check out Scout’s IG - @scoutsobel

Check out her agency - @scoutsagency
Check out the Podcast Academy: https://join.podcasttouracademy.com/signup/

(02:27) - About Scout Sobel

(04:41) - How did all this start?

(07:53) - How do you identify a podcast?

(10:41) - Have you ever thought of expanding?

(11:40) - Do you represent in-person event's?

(12:56) - What importance do you place on amplifying female voices?

(17:51) - Course for podcast touring

(20:42) - Tell us something about your pricing related to podcasts.

(21:19) - Challenges faced when starting this podcast agency

(25:24) - What is the best piece of advice you'd give to your younger self?