Defining Your Niche and Ideal Client

BabelTEQ Podcast

27-01-2022 • 54 mins

Why is it so crucially important to choose a well defined audience for your business?

Why is it critical to have a clear idea of your ideal client?

How should you go about choosing a niche?

In this podcast I am joined by marketing expert and author, Mike Killen from Sell Your Service.

He explains how choosing a niche can radically transform your language coaching business in terms of generating greater income and giving you back more free time.

Mike brings to the conversation his experience gained from working with everyone from 8-figure corporate clients to solopreneurs and puts that into a context that delivers tremendous value to independent language professionals.

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