In this conversation, Mattia Schaper, an entrepreneur and former SDR, shares her journey in sales and the lessons she has learned along the way. She emphasises the importance of authenticity and being true to oneself in sales. Mattia also discusses the power of personal branding on LinkedIn and how it can help sales professionals succeed. She highlights the similarities between sales and boxing, both requiring strategy, discipline, and mental fortitude. Mattia shares her experience in founding SDRs of Germany, a community for sales professionals, and the value of collaboration over competition. She encourages individuals to embrace imperfection and take action, while also investing in their own education and personal growth.