Awareness and education around mental health and holistic wellbeing are raised among consumers across all demographics looking to maintain optimal health. Consumers seek holistic solutions to support their overall health, including their brain, cognitive and mental health. The cognitive health market is booming and expected to witness continued growth, opening commercial opportunities for brands to support consumers with better quality sleep, alleviate anxiety and depression symptoms, and optimise cognitive functions. This month, Vitafoods Insights focuses on cognitive health, including market drivers, trends, and consumers' demands.
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