The dilemma of authenticity when scaling a coaching business. Episode 70

01-02-2024 • 32 mins

Many coaches are thinking about, or experimenting with scaling their coaching business to reach more people. But once we market at scale, many of us coaches find ourselves stretched too thin in the face of having to create content, write, sell, and engage a growing social media. If you’re committed to still be the one who’s delivering the work, it can feel impossible grow the business unless you’re working with a team. And once you hire content creators, copy writers or sales people, it’s inevitable that your business is not going to feel 100% like you anymore. The copy doesn’t quite sound like you anymore, the content may be not be exactly what you had in mind, and the website would look different if you had designed it yourself. This presents a number of challenges for those with high values of authenticity, and so in today’s episode of Talking about Coaching our resident coaches Siawash, Yannick and Nicki go on a personal quest to share their experiences, advice, and curiosities around what it takes to scale authentically in an effort to serve more people, but without losing your integrity in the process.

See also:
Episode 24 - How can I scale my coaching business?
Episode 38 - Do I need to be obsessed or grind long hours to be a successful coach?

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