Finding a niche for your podcast these days is a challenge, but my guest today managed to find two.

Troy Wallace hosts Stay On The Court, a podcast for aging athletes and he’s got a new podcast in the works built around his HR consulting business. And while Troy is relatively new to the podcasting game, there is a lot to learn from his story of niching down and building a brand around the community that he’s growing.

In this episode, we cover -

• The power of niching down with your podcast.

• Building a brand around a podcast.

• Tips on putting together a podcast website and how to drive more traffic.

• How Troy is working around challenges with booking guests.

• The nuances of growing a podcast on YouTube.

• Advice on speeding up your production workflow.

• Launching a second podcast and staying consistent.

• And much more…

And if you get value from this episode, hit subscribe on your favourite podcast platform.

LEARN MORE

Stay On The Court - https://stayonthecourt.com/

CONNECT

Stay On The Court on LinkedIn - https://www.linkedin.com/company/stayonthecourt-com/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.