LinkedIn is a powerful tool for building your network and your listener base if that’s where your ideal listener spends their time. But simply sharing a single post per week with a direct link to your audio episode isn’t going to get you far…

Thando Jacobs, host of Inside Business Analysis, joins me in this episode to share his insights on starting, running and growing an interview podcast in today’s podcasting landscape.

He shares his goals for the podcast and how he’s benefited from it so far, and we dive deep into LinkedIn marketing pitfalls, and how Thando manages to book half of his guests from inbound requests, after just six months.

We cover in this episode -

• The networking power of an interview podcast.
• How to stand out from other podcasts within your niche.
• Is video essential for podcasts in 2024?
• Tips on creating clickable, searchable episode titles.
• How to promote your podcast on LinkedIn and start attracting inbound guest requests.
• The common pitfalls people make when marketing their podcast on LinkedIn.
• How to put together a simple recording setup that gets you professional results.
• Making a seasonal podcast work.
• Thando’s three, key focuses for his podcast in 2024.

So if you’re looking to grow your LinkedIn following and grow your podcast through LinkedIn, this is the perfect episode for you.

LEARN MORE

Inside Business Analysis - https://insidebusinessanalysis.com/

CONNECT

Thando Jacobs on LinkedIn - https://www.linkedin.com/in/thandojacobs/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z