Our Price Records was one of Britain's biggest music retailers offering cut-price albums at over 300 local high street stores. So, why did the chain disappear even before the internet transformed the music industry?
The BBC Business journalist, Sean Farrington, and the entrepreneur, Sam White, examine the retailer's fortunes.
How did it manage to become so successful? And why did it end up 'toast'?
The pair are joined by expert guests including:
-Neil Boote - former commercial director at Virgin Our Price -Phil Cokell - former marketing director at Chrysalis Records -Alison Warner who worked at Our Price Records in the 1980s
Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
You can email the programme at toast@bbc.co.uk
Feel free to suggest topics which could be covered in future episodes.
Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds
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