This episode we’re joined by Lisa Chudnofsky, Chief Brand Officer at The Vitamin Shoppe, to discuss how the retailer leverages creators to elevate the brand, the role employees and personal play in campaigns as well as long-term ambassador relationships. PLUS; we dissect the touchdowns, fumbles, thrills, and spills of the Superbowl...and more importantly the role of creators in the marketing frenzy that surrounds the big game.
🐄 Our Creators Of the Week (COW):
John Allen – aka Mr Ballen – a former Navy Seal and True Crime YouTuber who founded the MrBallen Foundation, a nonprofit that awards honor grants of up to $25,000 to organizations supporting victims of violent crimes and their families.
Mike Diva – Director and YouTuber who did a Super Bowl commercial for DoorDash.
Jennifer Welch, Angie Pumps Sullivan – hosts of the ‘I’ve Had It’ podcast who make you feel you want to jump in and talk to them. Relatable, hilarious content which is super progressive and provides amazing entertainment.
👏 Our Brands Of the Week (BOW)
CeraVe – A brand that shows it really knows how to leverage creators and infiltrate culture through its hilarious Super Bowl campaign. really understands how to leverage creators and infiltrate culture
Dunkin’ - Delivered an awesome Super Bowl ad with the right blend of nostalgia, celebrity and humor.
Poppi – Fun brand with great ideas deserve a mention for the #bringsodaback campaign as well as imaginative brand activations and an awesome Super Bowl ad
This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.
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This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on Febuary 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy
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