TikTok, Meta, and a Game-Changing AI Translator
We are mixing things up today.... We’ve had some incredible people on this pod, but we have a ton of news to break down, so we’re going no guest! Social platform updates Brendan and Keith will be deep diving include TikTok making their social algo optional in Europe, TikTok going at it alone with Shop, Meta rolling out a new tool that shows which influencers brands are working with, and potentially one of the biggest revenue opportunities for creators: Meta releasing new multilingual AI translation model across almost 100 different languages!
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This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.
🐄 Our Creators Of the Week (COW):
@theaengelbrektsson isn’t a typical influencer partner. Rather than turn to the 22-year-old Irish creator to promote their products directly, brands like Ruggable, Amazon Prime Video and Burberry are tapping von Engelbrechten to weave their products into her ongoing @sylvaniandrama TikTok series, in which she uses miniature animal dolls to act out melodramatic—and often darkly comedic—storylines of infidelity, violence and mental illness.
Sasha DiGiulian @sashadigiulian
pro rock climber with 500k followers on instragram – building a CPG company.
👏 Our Brands Of the Week (BOW)
Hyundai’s chocolate car (Future Social - Jack Appleby). They made branded content with TikTok Creator Amaury Guichon (22 million followers) to create the IONIQ 6 out of sweets, and the video got 36.7 million views. They then partnered for a branded duet with another TikTok Creator, ChefReactions, who makes content critiquing other food content on TikTok.
This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to email@example.com to speak with an influencer expert.