Unraveling the Fabric of Influence

05-03-2024 • 1 hr

In this eye-opening episode of Creator Economy Live, we’re joined by special guest Shayna Macklin, Fractional CMO at Rainbow Shops. Shayna unveils the threads of her success in weaving a vibrant creator practice and a buzzing full-production studio. We're peeling back the layers of MrBeast's TIME cover fame, exploring OpenAI’s groundbreaking Sora, and dissecting Snapchat's fresh campaign stance. Plus, don't miss our candid chat on the shifting sands of influencer marketing as we step into 2024, where the blend of storytelling, brand integration, and community engagement promises to redefine influence.

🐄 Creators of the Week (COW):

Corporate Natalie - known for her insightful takes on the corporate grind.

Humphrey Yang - the master explainer of complex economic concepts in digestible bits.

Kristen Hollingshaus (@hauskris) - who shines with her unique blend of creativity and digital storytelling.

👏 Brands of the Week (BOW):

OpenAI - captures our imagination this week with its trailblazing technologies

Ridge - receives a creative boost from Marques Brownlee who joins as Executive Board Member, Equity Investor, and Chief Creative Partner

Celestial Seasonings - brings comfort and warmth to our cups, proving that brands can be both innovative and nurturing.

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on February 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.