Jack Appleby on B2B Creator Tips and Future Social Trends

On this week's episode of Creator Economy Live, Keith and Brendan are joined by a household name in social medial marketing, Jack Appleby.

Jack shares his journey from a college basketball player to a leading social media strategist. He offers valuable advice for aspiring B2B creators, discusses the most impactful platform for his work and what the future holds for brands using influencer marketing. Jack also reveals which of his posts garnered the most support and how he started his content creation journey on LinkedIn and with Future Social.

Before Jack jumps in, as always, Keith and Brendan dive into the news, discussing whether we’re witnessing "The End of Peak Creator." They examine the shift towards niche influencers, TikTok’s explosion of micro-celebrities, and the changing landscape of mainstream media.

🐄 Creators of the Week (COW):

• Timmc (@timmchiusano)

• Sam Salem (@samuelsleeves)

• Frankie Gaw ( @littlefatboyfrankie)

👏 Brand of the Week (BOW):

• L’Oréal

• UPS Store