A huge focus goes into forming a positive customer experience. But when things don't go to plan, customers lodge a complaint. However, often customer service's ways of working is only reliant on rigid policies. Instead, what if you had an intentional strategy about complaints built into your operating model? Oliver Banks is joined by The Complaining Cow, Helen Dewdney. Together, they explore how retailers and consumer-facing brands can support customers after a poor experience.
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Show notes at www.obandco.uk/161.