Let's say your film was screened at a festival and the audience loved it. What will they want to do immediately after the screening? Talk to you! But they won't be able to do that if they cannot recognise you from your photo in the festival's catalogue. Seems like a no-brainer. And yet, festivals' catalogues are ridden with dated or simply low-quality photos of directors and producers. The Ukrainian producer Olga Zhurzhenko begs you not to make this mistake!