Building a personal brand is advice we hear a lot, but it's not always clear what that means, why it's important, or whether it's something we can approach in a deliberate way.

In this episode, Mark Schaefer and Alastair McDermott discuss why personal branding is overtaking corporate branding, the four key steps to building your personal brand, and the mistakes that a lot of people make along the way.

They also discuss entertainment value in business content, why an 18 month mindset in personal branding is essential, and how to look for qualitative and quantitative measures of success.

“Don't be confused, don't be overwhelmed. Just get focused, pick one thing. Don't be afraid. Don't be overwhelmed by the competition. What's going to bring you joy? What's going to ignite you, when you create this content? That's the minimum standards for your content.” -- Mark Schaefer

“Increasingly, the company brand is the personal brand. That's what people want to know: "Who is this person? What do they stand for? How do they treat their people?"” -- Mark Schaefer

“Be aware of qualitative measures of success: someone asking you a question, an invitation to be on a podcast, people sharing your content more often, commenting, leaving reviews. That's a signal that it's working. You're becoming known.” -- Mark Schaefer

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/build-your-personal-brand/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube