Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast? In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic. Alastair reveals his process, from selecting guests who can provide valuable insights to synthesizing their perspectives into a cohesive narrative. He discusses: Leveraging podcast conversations to scope out a book's structure and themesExploring the tension between AI tools and authentic thought leadershipTesting ideas and hypotheses through expert interviewsDeveloping a useful, practical resource for readers Don't miss this rare glimpse into the making of a thought-provoking book. Key Insights: Repurposing podcast content into a book can be an effective strategyHaving conversations with experts helps scope out a book's themes and structureCreating useful, practical content is essential for building authorityPodcasting allows synthesizing diverse perspectives on an emerging topic like AIHigh-quality content like books and podcasts will help build sustained authority Tune in and learn how to transform your own podcast into a cornerstone content piece that solidifies your expertise. "Having these conversations really helps me to figure out the scope of the problem and the scope of the problem area." - Alastair McDermott 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series:  👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!  👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com

In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership. Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin. The episode explores the complex balance between leveraging AI tools to enhance productivity and efficiency, while preserving the authenticity and credibility that are the hallmarks of true thought leadership. Alastair highlights the potential risks of AI-generated content, including issues of bias, discrimination, and the spread of misinformation, and provides practical strategies for navigating these challenges. Key topics discussed include: Defining thought leadership in the age of AINavigating the ethical considerations of using AI toolsMaintaining authenticity and personal branding in an AI-driven landscapeLeveraging AI for content creation, ideation, and repurposingUnderstanding the evolving legal and intellectual property implications Whether you're an established thought leader or aspiring to become one, this episode offers invaluable insights to help you thrive in the rapidly evolving world of AI and thought leadership. Tune in to learn how you can embrace the opportunities presented by AI while safeguarding the integrity of your personal brand and thought leadership. Key Insights: Thought leaders must grapple with the tension between using AI tools to enhance productivity and maintaining authentic, credible contentDefining clear guidelines and policies for the use of AI is crucial to preserve personal brand and thought leadership integrityAI can be leveraged for content ideation, generation, and repurposing, but care must be taken to avoid generic, inauthentic outputEthical considerations around privacy, bias, and misinformation must be addressed when incorporating AI into thought leadership strategiesDeveloping AI literacy and staying up-to-date on the rapidly evolving technology is essential for thought leaders Strategies: Establish a clear AI usage policy and be transparent with your audience about how you are leveraging AI toolsUtilize AI for tasks like research, data analysis, and content formatting, but maintain human oversight and approval for final outputsExperiment with AI-powered tools for ideation, brainstorming, and repurposing content, but avoid over-reliance on AI for core thought leadership contentContinuously educate yourself on the capabilities and limitations of AI to make informed decisions about its integration into your workflows Topic: thought leadership, artificial intelligence, AI, authenticity, credibility, content creation, intellectual property, ethics, personal branding 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series:  👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!  👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you a consultant struggling to break through the six-figure revenue ceiling? You're not alone. Many consultants face a myriad of challenges when trying to scale their business from six to seven figures. In this episode of The Recognized Authority podcast, host Alastair McDermott is joined by Danilo Kreimer, founder of the Boutique Consulting Club, to unpack the common roadblocks and provide actionable strategies for accelerating revenue growth. Danilo shares his "deciding, learning, and doing" framework, which addresses the three primary challenges consultants face: strategic decision-making, capability building, and execution. He also emphasizes the importance of "fiduciary advice" and understanding the unique nature of consulting as a "credence good." Here are some of the valuable topics covered: The dangers of generic marketing advice for consultantsOvercoming emotional barriers to strategic decision-makingQuick wins for generating momentum and boosting revenueThe power of specialization and creating a focused brandBuilding trust and credibility in a high-risk, high-stakes industry Tune in to gain insights from Danilo's extensive experience in helping consultants unlock their revenue potential and transform their business.  🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/from-6-to-7-figures/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority  👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

I was asked for the"secrets" I have for marketing. The biggest secret is this: *drum roll* Vertical specialization *Jedi Wave* "this is the secret you've been looking for" Really? Yes, really. Based on metric fscktonnes of research (that's the technical term) I conducted, and reading the research of others, I believe that positioning your business as specializing in a single vertical is the "magic bullet" that will result in more leads & sales than any other marketing strategy. Why is it a secret? Because niching down to a single vertical scares the crap out of people. There are loads of reasons to fear it: it's turning down opportunity (somewhat valid but doesn't really happen) or "I'll get bored just working in one industry" (highly unlikely, as you specialize you find deeper, more interesting problems.) And it's also difficult, and time consuming, and lots of other problems. But it's worthwhile. What's my call to action? Simple: don't just take my word for it: Listen to Wolfram Moritz and Brad Farris and Jonathan Stark and Sara Dunn and Louis Grenier on the Marketing for Consultants podcast. Go read Philip Morgan's "The Positioning Manual for Indie Consultants" where he walks you through how and why to specilize.  Read the Business of Expertise from David C. Baker where he lists the pros and cons of vertical vs horizontal specialization.  Read Spiraling Up from Lee Frederiksen & Aaron E. Taylor.  In fact, check out everything from Hinge, including Kelly J. Waffle's interview with Yitzi Weiner in the Thrive Global Community. Thank you for attending my TED rant.

Amazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of content. Will AI devalue the work of authors, speakers, and content creators? How can thought leaders protect their hard-earned authority and credibility? In this episode of The Recognized Authority, Alastair McDermott is joined by thought partner Al McBride to dissect the existential threat AI poses to experts and thought leaders. The conversation delves into the pros and cons of leveraging AI for automating content repurposing across multiple formats like podcasts, blogs, and videos. While AI assistance can streamline workflows, the speakers emphasize the irreplaceable value of the human writing and editing process for clarifying expertise. They examine the potential of podcasting, video content, and live interactive sessions to humanize brands and build authentic connections that AI struggles to replicate. They discuss strategies for demonstrating true mastery through unscripted Q&As, webinars, and cultivating a vast body of work. Key Insights Leveraging AI for content repurposing across formats can save time but may devalue human-created content.Traditional writing and editing help clarify thinking and develop deep expertise.Video content, live interactions, and formats like live streaming and webinars build human connections that AI currently struggles to replicate, emphasizing the importance of unscripted expertise.Having a large and diverse body of authentic work across multiple content platforms is harder for AI to convincingly mimic than individual assets.Interactive elements, such as live Q&As, are crucial for demonstrating proven mastery in a field.Use AI writing tools with extensive input, such as custom GPTs, uploading your own works, and using dictation, to retain your unique voice.Prioritize video and podcasting now, while these media still carry inherent credibility.Finding balance in understanding AI's capabilities without ignoring or fearing the technology is key. Check out Alastair's new show The AI-Powered Thought Leader 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series:  👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!  👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com

How does an aspiring thought leader stay authentic and credible in the age of AI? As artificial intelligence tools become increasingly sophisticated, the question arises: how can we leverage these powerful technologies without compromising our unique insights and personal touch? In this introductory episode of The AI-Powered Thought Leader podcast, host Alastair McDermott dives deep into the tension between thought leadership and AI-assisted content creation. Joined by a special guest, he explores the nuances of using AI as a tool to enhance your expertise while maintaining your authentic voice. Topics include: Defining thought leadership and its core principlesThe potential benefits and risks of AI in content creationPractical tips for striking the right balance between AI and human expertiseEthical considerations and transparency around AI useThe future of thought leadership in the AI era Will AI undermine the value of human effort and marginalize intellectual labor? Or can we harness its power to amplify our ideas and reach new heights of influence? Don't miss this insightful episode that will reshape your understanding of AI's role in thought leadership. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series:  👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!  👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com

Do you struggle to command premium fees or attract your ideal clients? If so, you're not alone. Many experts remain invisible, despite their wealth of knowledge and experience. In this special episode, of The Recognized Authority podcast I'm sharing my appearance on The Selling Show with David Newman, where we discuss the challenges of commanding premium fees and attracting ideal clients, despite having extensive expertise. Listen to this insightful discussion on building your authority and securing your value in the marketplace, shared with David Newman's permission. Together, they explore: The crucial mindset shift required to transition from an invisible expert to a sought-after specialistThe art of strategic niching and why it's essential for building authorityLeveraging podcasting as a powerful content creation engine and relationship-building toolDeveloping a consistent body of work that demonstrates your expertisePractical strategies for overcoming the fears and doubts that hold experts back Whether you're a consultant, coach, or professional service provider, this episode offers invaluable insights to help you break free from obscurity, attract better clients, and ultimately, achieve the recognition you deserve. Tune in now and discover how to position yourself as the go-to authority in your field. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/blueprint-to-showcase-your-expertise 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority  👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Are you struggling to connect with prospects without coming across as salesy? Do you want to build real trust and add value instead of being seen as just another pushy sales rep? Join sales expert Jeff C. West on The Recognized Authority podcast with host Alastair McDermott to unlock the secrets to effortlessly grabbing any prospect's attention. Learn simple but powerful ways to uncover your prospect's real pains and needs, along with easy tips for creating value without asking for the sale. Discover how to become "objection proof" by focusing everything you say on improving your client's life. The key mindset shift to attract clients instead of chasing themEasy ways to "prime the pump" with prospects before your first callAsking the right questions to reveal your prospect's real issuesMaking your recommendations all about your client's transformation If you feel salesy and struggle to connect with prospects, this episode will transform your approach. Tune in now to turn more prospects into delighted clients!

Are you struggling to get clients to say "yes" to your offers? Do you pour time and energy into creating programs, services and products only to get crickets in response? Crafting compelling offers that speak directly to your ideal client's biggest needs and desired outcomes is crucial to business growth and making sales.  In this episode of The Recognized Authority podcast, host Alastair McDermott interviews conversion marketing expert Jason Van Orden about his proven framework for creating irresistible offers that convert.  Key topics covered include: Clarifying your ideal client and their goalsDefining the outcomes your offer will deliver  Articulating your unique methodology Structuring an offer with irresistible appeal Tune into this valuable discussion to get the inside scoop on crafting offers your dream clients simply can't refuse! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/craft-an-irresistible-offer/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority  👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Are you tired of relying solely on word-of-mouth and referrals to drive your business? Do you dream of commanding premium fees and attracting better clients? The secret is to establish yourself as a recognized authority in your field. But how do you actually achieve this? In this episode of The Recognized Authority podcast, host Alastair McDermott dives deep into the practical steps required to implement an authority strategy. He covers: - The crucial foundations of positioning and messaging - Crafting an effective content strategy that resonates with your audience - Creating high-quality, evergreen content that demonstrates your expertise - Leveraging AI and interviews to streamline the content creation process - Distributing your content through your website, social media, and beyond - The importance of consistency and building a body of work over time Tune in to learn Alastair's framework for transforming your expertise into authority, attracting better clients, and commanding higher fees. Topic: authority marketing, content strategy, positioning, messaging, content creation, content distribution, lead generation Key Insights: - Establish a solid positioning and messaging foundation before building a content strategy - Pick a tight niche or focus area to become known as an authority in - Create evergreen, educational content that helps solve your audience's problems - Consistency and building a body of work over time is crucial for authority building - Use interviews and AI tools like ChatGPT to streamline content creation - Distribute content through your website, social media, and other channels - Attracting inbound leads allows you to command premium fees and work with better clients Strategies: - Use AI and voice dictation tools to create content strategies and streamline content creation - Leverage interviews with experts as a shortcut to creating high-quality content - Gate some content behind email opt-ins to capture leads - Repurpose and reuse content across multiple formats and channels - Approach content creation with the mindset of building an evergreen body of work Process: - Steps for implementing an authority strategy:   - Establish positioning and messaging   - Build a content strategy   - Start creating content   - Publish content on your website (some gated, some ungated)   - Distribute content on social media   - Create more content consistently over time 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/implement-an-authority-strategy/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority  👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Are you a consultant struggling to generate leads from your website? Does your site feel more like an online brochure than a lead gen machine? In this episode of The Recognized Authority, host Alastair McDermott outlines the key differences between passive “trust-building” websites and more active, inbound marketing-focused sites designed specifically for lead generation. Tune in to discover: The 2 main types of websites used by consultants and professional services firmsWhen a more passive website is appropriate vs when you need an active inbound marketing siteHow to transform your website into a lead generation machineVital elements your site needs for effective lead genThe power of content and SEO to attract and convert ideal prospective clientsWhy niche positioning is crucial for compelling content that converts If your consulting website isn’t delivering leads, this episode will give you a step-by-step blueprint for evolving it into an effective inbound marketing machine. Key Insights: Most consultants rely on referrals, so passive websites that build trust/credibility are commonActive sites with inbound marketing tactics are better for attracting and converting cold leadsKey elements: conversion actions (contact forms, opt-ins), niche positioning, regular publishing of high-value contentSEO and content marketing generate traffic and leads on autopilotTighter niche positioning enables creation of compelling content that converts cold visitors Strategies: Use opt-in incentives like checklists/guides to collect emailsSet up email autoresponder sequences to build trust/relationshipsFocus on creating niche-specific, high-value content regularlyPrioritize SEO optimization and promotion of content 👉👉 Download your free website audit checklist here 👈👈 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series:  👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!  👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you struggling to gain visibility and be seen as an authority in your field? Do you feel like you have important knowledge and expertise to share, but you're not sure how to package it up into a compelling narrative that attracts your ideal audience? In this episode of The Recognized Authority podcast, host Alastair McDermott interviews Pamela Slim, author of the award-winning book Body of Work: Finding the Thread That Ties Your Story Together. They have an enlightening discussion about the power of developing a coherent body of work over the course of your career to build up recognized authority and become known as a thought leader. Learn why niche expertise is essential for standing outDiscover how to shape your personal narrative deliberatelyGet tips for creating Authority Content that demonstrates your knowledgeUnderstand the key consistent touchpoints to focus on If you want people to see you as an authority, you need to learn how to connect the dots and communicate clearly all the value you offer. Tune in now to pick up strategic advice from Pamela Slim on crafting your unique body of work. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/create-your-body-of-work/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority  👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Are you a consultant struggling to convert website visitors into new clients? Do you want your website to better showcase your expertise? Tune into this episode of The Recognized Authority podcast, where host Alastair McDermott shares his website research on over 1000 consultants, and reveals the 10 essential elements you need for a high-trust website that attracts clients. After surveying over 1000 consultants and consulting firms, Alastair was shocked by the lack of investment in websites he saw in the professional services industry. He explains the key distinction between passive “brand” websites and proactive “inbound marketing” websites. Alastair then provides a website checklist and walks through the 10 must-have features that will take your site from amateur to authority. Topics covered in this value-packed episode: The 2 types of consultant websites and their different purposesWhy many consultants neglect their websiteThe importance of trust-building for professional services10 essential elements that every consulting website needsTips for better design, messaging, social proof and moreHow to optimize user experience and build website trust Want to make your website more credible and client-ready? Don’t miss this detailed guide to creating a high-converting site for consulting firms and experts. Tune in now! Insights: Many consultants rely on referrals and neglect their websitePassive "brand" websites just need to look professionalActive "inbound marketing" websites must build trust and relationshipsProfessional design, photography and branding build credibilityAddressing clients' problems in your messaging creates connectionsSocial proof like testimonials and logos increase trustOptimizing user experience factors like speed and typography mattersFollowing a website checklist helps identify areas for improvementUse a positioning statement on your homepage to showcase expertiseInclude case studies and client logos as social proof elementsMake sure your website loads fast - aim for under 3 secondsOptimize typography for easy scanning - 55-75 characters per line 10 Website Essentials: Professional designBranding consistencyHigh-quality photographyClient-focused messagingSocial proof elementsClear call-to-actionFast website performanceReadable typographyContact informationAbout page with trust elements 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series:  👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!  👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you struggling to make your voice stand out in a crowded marketplace? Do you feel invisible, even if you offer incredible value through your expertise?  In this insightful Recognized Authority episode, brand messaging strategist Carol Cox shares her proven system to craft a magnetic brand voice that positions you as an authority and thought leader in your niche. You'll discover: 🔑 The key elements that make up a resonant brand voice persona 📖 How to incorporate personal stories and experiences into your messaging 💡 Why thought leadership means inspiring curiosity rather than just sharing expertise 🤖 How AI tools like ChatGPT can help collaborate with you while still maintaining your unique voice If you want your ideal clients to feel irresistibly drawn to you when they hear you speak or read your content, you won't want to miss this conversation. Tune in now to begin amplifying your influence with an authentic and captivating voice! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/distinct-brand-voice-sets-you-apart 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority  👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Are you struggling to differentiate your consulting business in a competitive market? Wondering how to turn your brand promise into reality so prospects see you as the recognized authority? On this episode of The Recognized Authority podcast, host Alastair McDermott interviews branding expert Karley Cunningham from Big Bold Brand on the differences between building a personal brand, an authoritative brand in your niche, and an identifiable brand for your business. Tune in to learn: The core components of crafting a compelling brand positioningActionable strategies for operationalizing your brand strategyA system for integrating your brand values into decision-makingHow to influence what clients and prospects say about you If you want to learn how to build trust and authority so you attract more of your ideal clients, don’t miss this episode! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/building-authority-vs-a-personal-brand 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority  👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Have you ever faced an unexpected disruption that turned your business upside down? That's exactly what happened to consultant Diane Hopkins when the COVID pandemic caused many of her healthcare clients to freeze projects indefinitely. So how did she manage to pivot not just once, but several times over a 3 year period to totally reinvent her business? In this compelling episode of The Recognized Authority podcast, host Alastair McDermott interviews Diane about her rocky but ultimately triumphant journey through the pandemic, and how she iteratively transformed her consulting practice across adjacent industries, online offerings, international markets and even into passion projects along the way. Tune in to hear: Diane's thoughts and emotional journey as she realized the pandemic wouldn't end anytime soonThe innovative problem-solving process she used to generate rapid prototypes and pivot ideasExamples of the different types of pivots Diane made over a 3 year periodWhy writing a book acts like a "calling card on steroids" for consultingHow Diane finally found her way into the gift-giving passion project she'd always dreamed ofAdvice for consultants facing sudden disruption in their industry If you've ever faced a dramatic shift that threatened your business, you'll find inspiration and actionable advice in Diane's story of perseverance and reinvention. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/reinvent-your-consulting-business/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority  👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

In this episode, I give you a quick whistlestop tour of what worked and what didn’t for me in 2023, and lay out my plans for the business in 2024.  I discuss the journey of this podcast, The Recognized Authority, which has shown steady growth across 152 episodes. I also touch on my shift to live streaming many of the episodes. I’ve found that live streaming offsets my tendency towards perfectionism and encourages proactive content creation. However, I plan to improve the promotion of these live streams well in advance in the coming year. On the social media front, I talk about missing my 2023 goal of reaching 6,000 LinkedIn followers. Falling short of this target has prompted me to refine my content strategy for LinkedIn in 2024. I aim to engage more effectively with the platform's algorithm while scaling back my efforts on other social media platforms.  Regarding my email list, I recently increased the frequency of my emails, a move that initially led to a spike in unsubscribes but eventually resulted in greater engagement. I intend to continue this experiment for another 2-3 months to better gauge its long-term effectiveness. I also reflect on my experiments in 2022 with group masterminds and 2023 in my Authority Accelerator program and one-on-one coaching. These experiences have led me to retool my Authority Accelerator program as I've discovered that interviewing not only makes content creation more manageable but also allows me to use the first interview as a foundation for a content roadmap. This interview format is conducive to podcasting, which is an effective tool for lead generation. I’m also considering adding a community offering at some point in 2024, depending on finding the ideal pricing and value for the target audience. Tune in for a behind-the-scenes perspective on my journey. Want to chat? Book a call with me. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Search “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you struggling to identify the right niche and audience for your podcast? Do you need clarity on who you should be targeting and what topics to cover? This episode of The Recognized Authority tackles a real case study, walking through the podcast planning process from initial idea to execution. Join host Alastair McDermott as he coaches Conor Duffy, an entrepreneur looking to launch a podcast to attract more clients to his remote workspace directory website. They discuss identifying the target audience, choosing a compelling title and niche focus, formatting approach, ideal workflows, and more. Key topics covered: Defining your podcast goal and intended audienceNiching down to create focus vs going broadPicking an ideal niche that matches intended clientsChoosing a niche-specific title to attract listenersWorkflow tips to simplify podcast production If you need help planning and launching your niche podcast, don't miss this tactical episode. Tune in now to get clarity on who you should be targeting and how to position your show to attract your ideal clients. Topic podcast planning, niche marketing, audience targeting, podcast launch, podcast case study Speakers Guest: Conor Duffy Host: Alastair McDermott Key Insights Niching down your topic creates more focus and relevance for a tight audience segmentConsider building two separate podcasts for very different target marketsInterview formats let you tap into guests' expertise but position them as the authoritySimplify initial workflow to remove friction blocking content creationSmall, niche podcast audiences can still drive substantial business Strategies Use an evergreen educational podcast as an "authority building section"Target decision makers and influencers as ideal podcast guestsSend niche guests a personalized invite to come on your podcastRecord interviews straight to tape without editing to simplify workflow

Want to work work with Alastair? Visit rec.nz/call Are you an expert consultant struggling to attract your ideal clients? Do you pour time and money into marketing that fails to deliver results? The truth is that stale, one-way marketing no longer works to fuel real business growth. In this episode of The Recognized Authority podcast, host Alastair McDermott reveals how to unlock the power of two-way conversations to rapidly build your authority, create compelling content that converts, and attract a steady stream of ideal prospective clients. Tune in to discover: • A simple framework for effortlessly creating engaging, authoritative podcast interviews • How to position your expertise to invite your ideal clients onto your platform • Why conversations build trust and relationships that cold outreach can’t • How to turn ordinary sales calls into insight-rich content If you want to leverage the power of genuine dialogue to grow your impact and income, you can’t afford to miss this practical, tactical discussion. Alastair and special guest Sam Glynn pull back the curtain on a communication-first approach to marketing that works for consultants of all types and sizes. Tune in now to learn how to unlock consulting success through conversation. Key Insights: Having real conversations builds relationships and trust that converts to clientsInterview-style podcasts make it easy to demonstrate expertise through dialogueInviting ideal clients onto your platform nurtures organic lead generationTrying to overtly sell to guests during interviews backfires and damages trust If you're interested in exploring how we can work together to enhance your authority, visit rec.nz/call There's no hard sales pitch – just a simple conversation to see my program is a good fit for you. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series:  👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!  👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you struggling to launch your first digital product? Not sure how to validate your ideas or what type of offering to create? Tune into this insightful interview between host Alastair McDermott of The Recognized Authority podcast and digital product expert Rene Morozowich as they dive into the most effective strategies and step-by-step process for launching your first digital product, even with no experience.  Learn how to validate your digital product ideas without wasting months of effortDiscover the best types of digital products for service providers beyond just online coursesGet actionable frameworks for streamlining your first product creationUnderstand effective marketing and pricing strategies tailored to your business In this information-packed episode, Rene shares from her years of experience guiding service providers to launch digital products to create that lucrative "money while you sleep" income stream. You'll come away with clarity, confidence and a clear blueprint to bring your first digital offering smoothly from idea to market. Key Insights: Start by auditing your existing content/frameworks used with clients for product ideasValidate ideas by directly surveying target customers on their problemsBegin with a small product first to learn the full process before attempting larger projectsUse existing familiar software/tools rather than adopting new complex platformsContinue marketing the product consistently after launch for ongoing sales Strategies: Look to frameworks, templates, guides used with clients as basis of first productsRun idea as a short live workshop before creating full course productBreak up large course into smaller modular offerings over timeGive away product to first 10 email list signups in exchange for testimonialsPrice higher than you think initially - can always lower price later 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/launch-your-first-digital-product/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority  👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com