This week we welcome two rising stars within the beauty industry. Sisters Sarah and Lauren Murrell, founders of the beauty brand “by Sarah London”. By Sarah London is a digital-first skincare brand transforming emotional wellbeing for stressed skin. Launched by the two sisters Sarah and Lauren, they have taken the skincare world by storm with their ingredient transparency, targeted formulas and commitment to sustainability. We talk to the sister founders about how Lauren's personal journey through cancer treatment and recovery not only started the business, but also is a key aspect in how they connect with their customer community every day. We learn from Sarah about the importance of purity/quality/transparency of ingredients and hear Lauren get excited about what it means to be a BCorp certified company.