Steve Harrison on Brand vs Social Purpose - Is your brand too woke?
In this episode we speak to Steve Harrison - copywriter, former creative director and author of "Can't Sell, Won't Sell" about whether the marketing and advertising community has gone too far in promoting social purpose. Steve explores the advertising and marketing industry’s obsession with brand’s pursuit of social purpose and other political agendas making this episode is as fascinating as thought provoking. Marketing copywriter, creative director and author Steve was one of the world's leading direct marketing creative directors. He was the European creative director at OgilvyOne and worldwide creative director at Wunderman. He also founded his own agency, HTW, which quickly became the benchmark for creative excellence not only here in the UK but around the world. He won more major awards in his discipline than any other in the world. Steve has written several books including “How to do better creative work” and “Can't Sell, Won't Sell: Advertising, Politics and Culture Wars” The latter has been described by the IPA as "the most provocative advertising book in years". The book explores the advertising and marketing industry’s obsession with brand’s pursuit of social purpose and other political agendas in their advertising.