- [1:40] What about your experience working in the Japanese geriatric residential made you start Farewill?
- [06:15] What is the current experience for consumers who want a Will, probate, or funeral service?
- [14:12] How did you build trust in this industry and get your first few customers?
- [17:46] What impact has Farewill made on customers?
- [22:20] How did Farewill manage to become the number 1 Will provider in UK?
- [26:43] How do you market a product for the death industry?
- [28:45] How has the pandemic changed the perception of death related services?
- [31:15] What do you look for in hiring and building culture at Farewill?
- [36:22] What are you most worried about in terms of risk to your growth?
Links
Book recommendation: Jonathan Livingston Seagull