In the Marketing Studio this week, Jeff Clark and Ian Truscott dust down their Five F’in Fundamentals of Good Budget Planning and discuss some fresh research(shared on LinkedIn) from Mike Raimondi of B2B Market Calc.
They discuss:
// Benchmark Your Budget vs. Peers
// Separate program expenses into Campaigns vs. Shared Services
// Find your path to ROI (past and future)
// Determine if you have the right budget allocation mode
// Identify the best opportunities to experiment, even though the budget is tight.
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss renting success over a cocktail.
Enjoy!
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The people:
// Ian Truscott on LinkedIn
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// LinkedIn Post about marketing by budgets by Mike Raimondi
// B2B CMOs Don’t Expect 2025 Growth To Come From Budget Increases on the Forrester Blog
// Take the Stairs - Book by Rory Vaden
// Can You Rent Success by Publishing Beyond the Website? - Robert’s article on the CMI blog
// Robert’s firm: The Content Advisory
// Robert’s podcast – This Old Marketing
Rockstar CMO:
// Monday Mojo - our monthly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Money by Pink Floyd on Spotify
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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