This week Ian Truscott chats with our regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester as he shares some practical tips for brand research and measurement.
Ian's guest this week is Matthew Woodget, a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. He heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures. He's a status quo challenger who is passionate about finding a better way to clarity.
They talk about brand storytelling, his 3D model, how to simplify the process and some tips from his book "Storytelling For Action Playbook: The No BS Guide for Crafting Business Stories That Increase Demand and Accelerate Sales Velocity"
Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they ponder the role of technology in content production.
Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Matthew Woodget on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
Matthew's agency - Go Narrative
Matthew's Storytelling For Action Playbook - available on Barnes and Noble (and others)
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
Robert's new series on YouTube with the Content Marketing Institute
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
The Pretender - The Foo Fighters - on Spotify
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