This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss 5 soft spots when implementing marketing technology, with something special when Jeff chooses this week's tune. Ian’s guest this week is Melissa Moody, Co-founder and Head of Marketing at Gated, a high-growth startup that reduces unwanted emails in your inbox and benefits charities. Melissa is a relentless advocate for user-first marketing and giving everyone the ability to focus, in an increasingly distracted world. Prior to Gated, Melissa spent 13 years at Google leading industry marketing and mobile web partnerships for some of the world's largest travel companies. Ian and Melissa talk about the Gated product that launched in March, her inspiration to choose marketing over teaching, her time at Google, and she has a fantastic nomination for the Rockstar CMO Swimming Pool. Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, the Chief Trouble Maker at The Content Advisory and we are whisked away for a cocktail as Robert shares his take on finding your company why. Enjoy!   The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Melissa Moody on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: Rockstar CMO Advisors The revamped Rockstar CMO blog The Gated website Melissa and Gated on TikTok - FindYourFocus Melissa at the Bay Area Content Marketing Meetup on Youtube Robert’s The Content Advisory Blog Robert’s podcast with Joe Pulizzi – This Old Marketing   The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media – We’ll be right back on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices