Online Business Like a Boss

In this week's episode, I'm joined by LinkedIn Strategist Helen Tudor, who shares how to grow your audience and generate leads on LinkedIn. LinkedIn often gets the reputation for being ‘corporate’ and ‘stuffy’, but that is all changing. Helen believes that no one should be overlooking LinkedIn as part of their strategy and shares how you can start getting traction in just 30 minutes a day without having to create a new ‘Professional’ persona. Helen emphasises the importance of setting up a LinkedIn profile that speaks to your ideal client, optimising your profile, and consistently engaging with your audience. Her simple daily strategy for LinkedIn success includes adding connections, engaging with posts, and sharing content that showcases your expertise. She explains inbound marketing on LinkedIn, where you attract clients through your personal brand rather than outbound messaging. To support individuals in leveraging LinkedIn for their businesses, Helen offers a free five-day challenge and a LinkedIn and Business Mastermind program.Helen Tudor is the owner and CEO of “Helen.” where she helps business owners and entrepreneurs get leads through LinkedIn “and other good stuff”.She started her business out of her home as a single mum, recently divorced while suffering the aftermath of the 2008 recession.She has since gone on to impact the lives of thousands of people around the world with her famous Linkedin Challenges and lead generation strategies…Join her next Free 5 Day Challenge here: https://getleadsfromlinkedin.com/5daychallengereg/00:00 Introduction and Background06:11 The Power of LinkedIn for Businesses11:02 Adapting Content for LinkedIn12:56 Results of Using LinkedIn18:15 LinkedIn Tools and Functionality22:52 Inbound vs Outbound Marketing on LinkedIn27:06 Helen Tudor's Simple Daily Strategy for LinkedIn Success31:13 Programs and Offers for LinkedIn Support33:12 Final Advice and EncouragementYou can connect with me on Facebook & Instagram at @KristinMorrisCoaching Grab a copy of my new book The Business of Coaching www.kristinmorris.coNew episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.

In this week’s episode, I am joined by Confidence Expert, Claire Barlett, discussing how to show up fearlessly in your marketing to build trust and authority in with your audience. So many entrepreneurs struggle with being visible in the early stages of their business. Sometimes this looks like not wanting to put their face on their socials or hating the way they look and sound in video, or having a terror of going live. Claire gives some tactical advice and small steps you can start taking today to grow your confidence in video and to start getting comfortable with the uncomfortable. She addresses common fears and hang-ups about visibility and offers strategies to overcome them, such as creating a pick-me-up pack and using power poses. She also provides guidance for introverts and shares methods to build confidence, including affirmations, meditation, and breaking down goals into manageable steps. Chapters00:00 Introduction and Background03:15 Targeted Visibility: Choosing the Right Platforms08:30 Building Confidence: Starting with Pre-Recorded Videos13:29 Overcoming Fears and Hang-Ups: Creating a Pick-Me-Up Pack22:53 Gradual Growth: Breaking Down Goals into Manageable Steps25:28 Celebrating Achievements and Embracing Authenticity27:23 Finding Balance: Confidence for Introverts28:40 Stepping Out of Your Comfort Zone: Unique Experiences for ConfidenceClaire Bartlett is a confidence expert, specialising in supporting female founders escape their comfort zone and step into the success they truly deserve. Using the methods she personally used to transform her own life she now helps women overcome their blocks and build confidence in themselves to live their full potential.Links:Female Founders community: https://www.facebook.com/groups/ffcollabFemale Founders podcast: https://podcasts.apple.com/gb/podcast/female-founders-with-claire-bartlett/id1752713529Instagram: https://www.instagram.com/cs_bartlett/You can connect with me on Facebook & Instagram at @KristinMorrisCoaching Grab a copy of my new book The Business of Coaching www.kristinmorris.coNew episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.

In this week’s episode, I am joined by Nuzayra Haque-Shah, an award winning intellectual property attorney who works with digital entrepreneurs and coaches to help them safe guard their business assets. Nuzayra shares her journey from traditional law practice to establishing a virtual law firm, emphasising the significance of intellectual property in the online business landscape. As an expert, coach, or creator, your digital assets and brand identity ARE your business. She discusses the essential steps for entrepreneurs to protect their brands, the trademark registration process, and global considerations for trademark protection. TakeawaysIntellectual property is crucial for online entrepreneurs to safeguard their businesses. Understand what assets in your business need to be protected and how you can protect them. Setting up an LLC protects personal assets from business liabilities.Trademark registration is essential for brand protection.Contracts clarify rights and responsibilities in business relationships.Monitoring for trademark infringement is vital for brand reputation.Nuzayra is an award-winning intellectual property attorney based out of Los Angeles, California.  She specialises in counselling U.S. and international clients on trademarks and copyrights, branding strategies, IP portfolio management, trade secrets, data protection, GDPR and U.S. privacy law compliance, and other commercial matters.She left her 9-5 job with a law firm to pursue her passion and commitment to girls’ education and climate change, and founded her virtual law business in 2020.  With the mission of providing female coaches, course creators, service providers, and product-based business owners with access to vital legal resources and to empower them in building their brand and legacy through the services she and her team offer - business formation, trademarks, copyrights, corporate governance/compliance, and contracts. Facebook group: https://www.facebook.com/groups/legallysavvyceo Trademark and Copyright Guide FREE guide:  http://bit.ly/TMandCopyrightGuideYou can connect with me on Facebook & Instagram at @KristinMorrisCoaching Grab a copy of my new book The Business of Coaching www.kristinmorris.coNew episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.

In this week’s episode, I am joined by Lesley Thomas, Money and Mindset Coach and Founder of the Money Confidence Academy and two educational portals for children and families, Money@Home™ and Money@School™.Lesley and I discuss the importance of financial education in schools. Incredibly, there is still little to no practical financial education provided to children and teenagers in school. As a mother to teenage daughters, I am all too aware of the importance of bringing this financial education to the forefront. We discuss how to speak to children about money and create a more empowering belief system about money and their finances.“When you fight for your limitations, you get to keep them. “Next, we discuss the challenges adults may be facing with their own financial beliefs how this shows up in the way we teach our children about money and the way we show up in our business. If you are not achieving the kind of success you want in your career or business, examining your money mindset may be the solution. Lesley walks us through how you can use your future self for guidance and direction. This was such a powerful episode and conversation - one not to be missed.Lesley Thomas, is the founder of The Money Confidence Academy and host of the top-rated podcast, Let’s Talk Money and more. An accredited Money and Mindset Coach, with a Masters in Executive Coaching and Mentoring, Lesley supports wildly ambitious business owners, develop a new and powerful relationship with money, get out of their own way and become their own financial cheerleader. She is also a passionate advocate for Financial Literacy in Schools and recently launched the campaign ‘ Impact One Million Teens’ to raise awareness of the importance of ensuring the next generation and every generation that follows, is provided with the right knowledge to enable them to become financially competent and money confident. To support this she has developed two education portals, Money@Home™ and Money@School™. Lesley’s central philosophy is Where Mindset goes Money Grows®’.Check out Lesley's Money@Home program for teens:https://lesleyathomas.kartra.com/page/money-at-home-summerFind out your Money Personality Profile for free here.00:00Introduction and Campaign for Financial Education03:11The Lack of Money Education in Schools07:10The LSIP Framework for Teaching Teenagers About Money10:14Managing Credit Card Debt23:04Common Themes in Lack of Money Education and Confidence35:01Unpacking Limiting Beliefs and Changing Mindset40:30The Impact of Money Mindset on Children48:13Programs and Resources for Money Education51:06Conclusion and Final ThoughtsYou can connect with me on Facebook & Instagram at @KristinMorrisCoaching Grab a copy of my new book The Business of Coaching www.kristinmorris.coNew episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.

In this week’s episode, I am joined by Victoria Nieve Spencer, Transformation Specialist and author of Stop Settling and Start Living.Victoria helps her clients to reconnect with their inner Truth, the essence of who they are and what they desire. She says that by reconnecting with your intuition and re-learning how to follow your inner guide, you can build your confidence and take bold actions towards achieving the relationships, career, business, and life of your dreams.In this episode, Victoria and I speak about how you can begin the process as well as the particular challenges we navigate as women. With wisdom and insight from her many years working with people from all backgrounds and stages of life, she shows what is possible when we reconnect with ourselves and start living life on our terms.Victoria is an accomplished intuitive transformation specialist, author, speaker and mentor. Known for her insightful teachings and empowering messages, she has touched the lives of many through her new book STOP SETTLING START LIVING and her foundation SHE SPEAKS-SHE CREATES-SHE BUILDS.With a strong belief in the power of self-expression, Victoria guides women to find their voice and feel safe enough to be heard.Drawing from her background in Psychology, Neuroscience, Mindset & Resilience, she has successfully supported thousands of individuals in diverse settings such as education, addiction centers, NHS, and private clients.Victoria's multifaceted skills combined with her passion for empowering others has made her a highly sought-after speaker and mentor. Through her inspiring talks and transformative sessions, she guides individuals towards creating the life they desire and breaking free from limiting beliefs.With Victoria Nieve Spencer's guidance and expertise, women can access their Truth and embrace their authentic selves. Her commitment to empowering others and creating lasting positive change sets her apart as a trusted leader in the field of personal and professional transformation.https://www.victorianievespencer.com/https/victorianievespencer/bookhttps://victorianievespencer.com/You can connect with me on Facebook & Instagram at @KristinMorrisCoaching Grab a copy of my new book The Business of Coaching www.kristinmorris.coNew episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.

In this episode, I am diving into the customer journey mapping process and the importance of understanding each stage of the customer journey. Every interaction that your potential clients have with you and your business is a chance to impress, inspire, and delight. All of your content needs to be designed to drive a certain action, to move your potential clients through your sales process and towards the offer that you will make.Key TakeawaysUnderstanding the customer journey is crucial for creating raving fans for your business. Attract ideal clients through targeted social media marketing and valuable content. Use storytelling to resonate with your ideal clients and inspire them. Nurture relationships with your email list and provide valuable content. Offer a range of products and services, including core offers, low ticket offers, mid-tier offers, and high ticket offers.Chapters00:00 The Importance of Customer Journey Mapping 01:56 Attracting Ideal Clients through Social Media Marketing 05:11 Creating Valuable and Educational Content 07:47 Nurturing Relationships through Email Marketing 09:16 Offering a Range of Products and ServicesYou can connect with me on Facebook & Instagram at @KristinMorrisCoaching Grab a copy of my new book The Business of Coaching www.kristinmorris.coNew episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.

What is authenticity and why do we lose touch with ourselves?  In this episode,I am speaking with Geri Carey, a therapist, coach, and researcher into the importance of authenticity and living authentically.  We explore the concept of your identity and how your beliefs about yourself impact every areas of your life including your business. In business having the confidence to show up and be yourself determines the audience you attract, whether your people will connect with you, and ultimately whether they will buy from you. Geri also explores the reasons why people may lose touch with their authenticity and offers insights on how to shift beliefs and overcome visibility fears. Connecting with the core of who you are, becoming curious about your own thoughts and beliefs, and challenging where they have come from can help you reconnect with yourself. Geri is a professional Therapist and Coach, she helps people to become independent thinkers and live a self-directed and happy life by showing you how to get curious, tune in and take action.Sections:00:00 Introduction and Background05:18 What Does Being Your Authentic Self Entail?09:56 Losing Touch with Authenticity15:16 Shifting Beliefs to Achieve Goals25:31 Overcoming Visibility Fears32:48 Living Authentically in Every Area of Life37:09 Geri's Book ReleaseYou can connect with me on Facebook & Instagram at @KristinMorrisCoaching Grab a copy of my new book The Business of Coaching www.kristinmorris.coNew episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.

In this episode, seven-figure marketing genius, Ron Reich, shares his journey in entrepreneurship and working with some of the biggest players in the industry. Ron has worked on 7-figure launches with the likes of Selina Soo, Todd Herman, Denise Duffield-Thomas, and Ryan Levesque to name a few.Ron discusses his entrepreneurial journey from law school to marketing guru. He dishes on what the big launches are like behind the scenes and what it really takes to break through and become a 7-figure coach. Entrepreneurship is an inner game and takes high levels of ambition and antifragility to succeed at the top level. Ron has written a book called, Profit Cookbook, detailing some of his best revenue recipes. He believes that growing a thriving business should be as easy as baking a cake. He sharing some of his tried and true recipes here. Ron Reich is a sought-after marketing strategist and consultant.  A former lawyer, Ron has been selling online for over 10 years.  After launching over 50 of his own products in a variety of niches, he later became the “secret weapon” behind many of the biggest names in the industry including Hay House Publishing, Todd Herman, Laura Belgray, Selena Soo, Denise Duffied-Thomas and Ryan Levesque.  His current focus is helping emerging experts add $15,000 to $30,000 a month to their bottom lines without extra time or complications through his proprietary Revenue Recipes.Get your copy of  The Profit Cookbook.Connect with Ron:https://www.ronreich.com/successChapters00:00 Introduction and Background00:57 Starting in Entrepreneurship03:26 Behind the Scenes of Big Launches05:03 Methods for Bringing in Traffic06:29 Importance of Live Elements in Launches08:13 Personality Traits for Success10:49 Creating a Hot Offer12:33 The Power of Naming and Positioning15:52 The 50K in 50 Days Course22:56 Studying Yourself and Personal Growth23:28 Becoming Anti-Fragile26:08 Preparing for Fatherhood28:29 Fundamentals of Business30:17 Digital Intermittent Fasting31:46 The Secret to a Seven-Figure Coaching Business32:34 Growing Your Team33:56 Complex Strategies in Big Launches36:07 Scaling from One-to-One to Six Figures and BeyondYou can connect with me on Facebook & Instagram at @KristinMorrisCoaching Grab a copy of my new book The Business of Coaching www.kristinmorris.coNew episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.

In this week’s episode I am joined by Shaunda Necole, author, blogger and founder of the Soul Food Pot who shares her entrepreneurial journey and how she took her blog to the number one place on Google organically within the first two years. In this episode, we discuss how to strategically create content that your users will find helpful and positioning it to make it searchable online. Shaunda has grown her audiences organically by knowing who she is targeting, what they are searching for, and how they are searching for it. Shaunda shares her content strategy, including repackaging content across platforms and the importance of creating searchable content. She also discusses monetization option, such as product sales and ad revenue, and provides tips for improving website visibility through market research and utilizing social media platforms.Shaunda Necole is the go-to recipe creator for modern soul food cuisine. She is the founder of The Soul Food Pot, the #1 Southern soul food site on Google, author of six culinary guides, and the host of The Soul Food Pod, Apple’s first show dedicated to the history and culture around iconic African-American dishes. She believes in making life easier, and more soulful, one recipe at a time!Key TakeawaysNiching down and targeting a specific audience is crucial for SEO success.Keyword research is essential for creating searchable and findable content.Incorporating the language of the audience and answering their questions can improve engagement and SEO rankings.Utilizing Pinterest as a search engine can drive organic traffic to your website. Leverage the evergreen nature of Pinterest to generate long-term traffic to your website.Understand the differences between Instagram and Google, and focus on SEO for Google while utilizing Instagram for brand partnerships.Repackage content across platforms to reach a wider audience and improve website visibility.Monetize your website through product sales, ad revenue, and affiliate marketing.Improve website visibility by conducting market research, creating searchable content, and utilizing social media platforms.Lifestyle site: https://shaundanecole.comFood blog: https://thesoulfoodpot.comFood podcast: https://podcasts.apple.com/us/podcast/the-soul-food-pod/id1679234434Travel blog: https://vegasrightnow.comTravel podcast: https://podcasts.apple.com/us/podcast/vegas-right-now/id1726839089Pinterest & SEO Masterclass: https://shaundanecoleshop.com/collections/private-coaching-callYou can connect with me on Facebook & Instagram at @KristinMorrisCoaching Grab a copy of my new book The Business of Coaching www.kristinmorris.coNew episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.

Taylor Swift is a global phenomenon with a billion dollar personal brand, legions of devoted fans around the world, selling out concerts, and influencing the GDP of the United States of America. In this episode, I am discussing some of the things that I think Taylor does so well and what any business owner can learn from the way she has built her empire over the past two decades. Key TakeawaysBuilding a strong brand requires consistency and a focus on core values.Kindness and care can help build a loyal and dedicated fan base.Being brave and authentic in expressing opinions and supporting causes can make a business stand out.Hard work, professionalism, and dedication are essential for success.Strategic brand partnerships can open up new audiences and opportunities.Protecting intellectual property and building business assets is crucial.Delivering with intensity and care can create memorable experiences for customers.Creating an offer ecosystem with low, mid, and high-ticket offers can maximize revenue.Repackaging and repurposing content can generate additional income streams.You can connect with me on Facebook & Instagram at @KristinMorrisCoaching Grab a copy of my new book The Business of Coaching www.kristinmorris.coNew episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.