Turning Readers into Buyers: Monica Badiu on Crafting Copy that Resonates
In this week’s episode, I am joined by Monica Badiu, Conversion Copywriter and Copy Coach, and creator of the Customer Centric Copywriting method. Monica explains how we can take a new approach to selling via email by providing value and guiding our audience through the decision making process and removing the uncomfortable feelings we experience when selling. Most course creators don’t leverage email marketing. If they do, they often do not do it the right way. Yes, they might have an email database but very often, they are afraid to send them anything. As a result, this inconsistency then leads to low trust, poor relationships with their subscribers, and — ultimately — low or no email marketing revenue. Bummer.By segmenting and sending targeted email campaigns to our clients, we can make sure that we are selling to the people on our list who want to hear from us and are ready to purchase. It is called customer-centric copywriting and it's not about selling, as much as it is about educating and motivating people into taking the steps that would help them create the change they desire.With this approach, Monica has helped dozens of course creators overcome imposter syndrome and enroll more students than they ever thought possible.Monica Badiu is a Conversion Copywriter & Copy Coach who specializes in helping course creators increase revenue through customer-centric copywriting. With over 13 years of hands-on marketing experience, Monica is sought after by the biggest course creators in the world to optimize their email marketing efforts.Her passion lies in crafting engaging and compelling emails and funnel pages that prioritize value over pressure, resulting in driving conversions and fostering long-lasting relationships with audiences. Monica's copy is straightforward, devoid of unnecessary fluff, and avoids spammy tactics, focusing on delivering results.In addition to her expertise as a conversion copywriter, Monica is also a mother, former marketing consultant, multipreneur, and crafter. Her blog serves as a valuable resource where she shares insights on consumer behavior, copywriting tactics, email marketing, and conversion strategies, providing readers with valuable information.Website Link:https://www.monicabadiu.com/You can connect with me on Facebook & Instagram at @KristinMorrisCoaching www.kristinmorris.coNew episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.