Ep:40 Climbing the SEO Ladder: Insights from a Top-Ranked Soul Food Blogger Shaunda Necole

In this week’s episode I am joined by Shaunda Necole, author, blogger and founder of the Soul Food Pot who shares her entrepreneurial journey and how she took her blog to the number one place on Google organically within the first two years. In this episode, we discuss how to strategically create content that your users will find helpful and positioning it to make it searchable online.

Shaunda has grown her audiences organically by knowing who she is targeting, what they are searching for, and how they are searching for it. Shaunda shares her content strategy, including repackaging content across platforms and the importance of creating searchable content. She also discusses monetization option, such as product sales and ad revenue, and provides tips for improving website visibility through market research and utilizing social media platforms.

Shaunda Necole is the go-to recipe creator for modern soul food cuisine. She is the founder of The Soul Food Pot, the #1 Southern soul food site on Google, author of six culinary guides, and the host of The Soul Food Pod, Apple’s first show dedicated to the history and culture around iconic African-American dishes. She believes in making life easier, and more soulful, one recipe at a time!

Key Takeaways

• Niching down and targeting a specific audience is crucial for SEO success.
• Keyword research is essential for creating searchable and findable content.
• Incorporating the language of the audience and answering their questions can improve engagement and SEO rankings.
• Utilizing Pinterest as a search engine can drive organic traffic to your website.
• Leverage the evergreen nature of Pinterest to generate long-term traffic to your website.
• Understand the differences between Instagram and Google, and focus on SEO for Google while utilizing Instagram for brand partnerships.
• Repackage content across platforms to reach a wider audience and improve website visibility.
• Monetize your website through product sales, ad revenue, and affiliate marketing.
• Improve website visibility by conducting market research, creating searchable content, and utilizing social media platforms.

Lifestyle site: https://shaundanecole.com

Food blog: https://thesoulfoodpot.com

Food podcast: https://podcasts.apple.com/us/podcast/the-soul-food-pod/id1679234434

Travel blog: https://vegasrightnow.com

Travel podcast: https://podcasts.apple.com/us/podcast/vegas-right-now/id1726839089

Pinterest & SEO Masterclass: https://shaundanecoleshop.com/collections/private-coaching-call

You can connect with me on Facebook & Instagram at @KristinMorrisCoaching

Grab a copy of my new book The Business of Coaching

www.kristinmorris.co

New episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.