Recorded April 2022 Kory Zelickson is an entrepreneur and innovator who has launched a number of success e-commerce and technology companies. He and his family choose to eat a plant-based diet. Although gaining in popularity, plant-based products are not as readily available through traditional grocery and retail chains. Not only do plant-based products fight for shelf space within their category, they also must compete with other products. As a result, it can be hard for customers to find all of their desired plant-based products — fish, chicken and beef to milk and egg alternatives—in one place. It can also be difficult for new start-up businesses to reach consumers, especially since many food products need to be shipped frozen to remain fresh. To solve the problem, he created Vejii (www.shopvejii.com), an online digital marketplace that meets the needs of consumers and plant-based companies. Through an online portal, customers have access to their favourite plant-based products and are exposed to new products from emerging providers. Vejii controls a number of cold-storage distribution facilities across North America, ensuring that online orders are shipped directly to the customer exactly as the manufacturer intended.