Before the Business

Before the Business

Before the Business is a podcast series that celebrates the origin stories of entrepreneurs. Each episode, we interview the founder of a unique business to learn what inspired them to start their business, and what drives them to continue pushing forward.

Read more stories online at www.beforethebusiness.com

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Episodes

EPISODE 19: IT’S SOUPER
31-05-2022
EPISODE 19: IT’S SOUPER
Recorded May 2022 Like many things of beauty “It’s Souper” began as a dream and a way to find a place in a diverse community for Nigerian born, Lola Adeyemi. Today it’s more than a dream—it’s a business that brings the flavours of Africa to food lovers. After pursuing a Bachelors Degree at the University of Winnipeg, Lola relocated to Toronto. But even in a bigger city she noticed a gap in the food market. While working as an IT Specialist, she would shop the specialty stores for ingredients to create unique Nigerian dish to every potluck or team building event. The empty containers and rave reviews from her coworkers confirmed that the gap she had identified was real. But her co-workers didn’t have experience with the ingredients, let alone know where to find them. In Nigeria, soup is enjoyed year-round. In Canada, she found that some of the “ready to eat” options weren’t flavourful enough, weren’t hearty enough, and we’re interesting enough to make soup an everyday meal. She always had to tweak the soups by adding more flavour and spice to them when she got home. For her, soup should be vibrant, exciting, and colourful! “Soup is an aromatic twist of flavours and textures exploding in your mouth, soup isn’t only for when its cold and dull outside, soup is for every day, soup should be food for your soul. SOUP is LIFE!!”. With that kind of passion, it’s like she was destined to create and found It’s Souper, an Afro-fusion gourmet brand that creates soups and sauces to elevate your cooking game. #Soupislove
EPISODE 16: Inuvialuit Carvers
19-04-2022
EPISODE 16: Inuvialuit Carvers
Recorded April 2022 The Inuvialuit live in the western Canadian Arctic, predominantly in the coastal regions near the ocean. The landscape plays a huge role in defining the Inuvialuit style of carving, which uses natural materials — muskox horn, baleen, antler, soapstone — to represent everyday scenes. Consequently, each piece of art has a story to tell about the region, the environment, and the people. Priscilla Boulay was born and raised in Tuktoyaktuk, NWT and is a proud third-generation carver. Her Daduck (Grandfather) was a carver, who passed the skills down to her mother, aunts and uncles, who in turned passed them down to her. Before starting Inuvialuit Carvers, Priscilla was selling her sculptures and jewellery at local trade and craft shows. Encouraged by compliments from her customers, she eventually started Inuvialuit Carvers as a way to share her own art, art from family members, and art from other indigenous sculptors with a broader audience. Today, her work can be found in boutique galleries across Canada, but most of her business comes through the connections she makes on social media and through her website. Her artwork and her stories are worth sharing. From her studio in Irricana, Alberta, she continues to tell stories through her carving and sculpture. Her daughters are fourth-generation carvers, and she has recently begun teaching soapstone carving classes to students across Canada, ensuring that the stories live on.