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Sponsor Tales, Sly Stallone & Should Africa have an F1 race?

Formula For Success

03-04-2024 • 32 mins

How did Sylvester Stallone & Heidi Klum end up in DC’s car? Which deal saved Eddie from bankruptcy? What’s the future for F1 & Formula E in South Africa?

EJ & DC are looking back on their recent birthdays this week and have invited an old friend to join them. Sports marketing exec Iain Banner managed Rothmans sponsorship of the Williams F1 team in the 1990s. He went on to co-found the Laureus World Sports Awards and was integral in bringing Formula E to Cape Town last year. He shares his stories of working with Nelson Mandela and why he doesn’t think it’s the right time for F1 to return to South Africa.

Get in touch with DC and Eddie by emailing and following the show on Instagram, Twitter and TikTok.

Produced by Whisper

Executive Production by Whisper & New Strange

Recorded & Edited by New Strange

Hosted on Acast. See for more information.