The Brief Ep 05: Welcome to the party - how brands can really connect with Gen Z

The Brief

29-08-2023 • 27 mins

Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”? Join Ellis Taylor, Kyri Christou, Leonna Taylor and Jason Davis for an honest conversation as they challenge perceptions of the most connected generation and uncover the importance of getting in the room with the voices you want to reach.