The Brief

McCann Birmingham

Welcome to The Brief by McCann Birmingham. A short but packed conversation addressing the topics faced by marketers. Each episode, we’ll be joined by some of the great minds from the 200 plus people who make up our creative community. They’ll be bringing their insights and expertise to answer the burning questions marketers are thinking and talking about. From research and strategy, creative and production, to PR and social, media and more. read less
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The Brief Ep 06: X marks the spot - social media lessons from 2023
6d ago
The Brief Ep 06: X marks the spot - social media lessons from 2023
2023 was quite the year for social. From Twitter’s rebrand and the launch of Threads, to CGI content and a plethora of new trends. But what are the key lessons from the past 12 months that marketers should be taking into 2024?   Ellis Bird is joined by Joe Cronin and Charlotte Spafford for a conversation on all things social, and even a dash of JLo, Bebo and Big Ben.
The Brief Ep 06: X marks the spot - social media lessons from 2023
6d ago
The Brief Ep 06: X marks the spot - social media lessons from 2023
2023 was quite the year for social. From Twitter’s rebrand and the launch of Threads, to CGI content and a plethora of new trends. But what are the key lessons from the past 12 months that marketers should be taking into 2024?   Ellis Bird is joined by Joe Cronin and Charlotte Spafford for a conversation on all things social, and even a dash of JLo, Bebo and Big Ben.
The Brief Ep 05: Welcome to the party - how brands can really connect with Gen Z
29-08-2023
The Brief Ep 05: Welcome to the party - how brands can really connect with Gen Z
Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”? Join Ellis Taylor, Kyri Christou, Leonna Taylor and Jason Davis for an honest conversation as they challenge perceptions of the most connected generation and uncover the importance of getting in the room with the voices you want to reach.
The Brief Ep 04: Is pop culture dead? How the media landscape has changed
23-06-2023
The Brief Ep 04: Is pop culture dead? How the media landscape has changed
Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale? Join Ruepal Aujla, Lisa Barrett and Nicola Daniel as they chat about everything from the nostalgia of mass media’s glory days, to digital diversification and the newfound potency of social media’s cosy niches.
The Brief Ep 03: Meet the artist - Abbie Reilly on AI, creativity and finding inspiration
31-05-2023
The Brief Ep 03: Meet the artist - Abbie Reilly on AI, creativity and finding inspiration
Join us for a special live episode as we get to know Abbie Reilly, the Birmingham illustrator behind the new design on the front of McCann Birmingham's office. From the opportunities AI brings to creativity, to the creative process and the story behind the building, we dive into the local creative community. Hosted by Ellis Taylor, Marketing Manager, and joined by Alex Acosta, Managing Partner Creative, this conversation was recorded as part of a live event.
The Brief Ep 02: Pools, peppers and Kim Kardashian - How brands can win on TikTok
10-05-2023
The Brief Ep 02: Pools, peppers and Kim Kardashian - How brands can win on TikTok
Is TikTok right for your brand? How do you get started? What should marketers be thinking about before posting? And how did Kim Kardashian help Chupa Chups get so many views? Join Ellis Taylor, Joe Cronin and Patsi Walton for a short but packed conversation on all things TikTok.
The Brief Ep 01: How do you build a household brand?
06-04-2023
The Brief Ep 01: How do you build a household brand?
Join McCann Birmingham as we look to answer one of the biggest questions marketers are facing - how do you build a household brand?