The Global Marketing Calendar

Pakistan's Independence Day (14th August) commemorates the country's independence from British colonial rule. On this day of patriotism, friends and family celebrate by getting together for parades, markets and firework displays.In our latest episode, our host Avielle interviews Az Ahmed, who tells us all about the goings-on of a traditional Independence Day in his home country of Pakistan. He explains what people do to celebrate, what patriotic items fill everyone's shopping carts, and how brands get involved with themed campaigns. Finally, we explore the word 'Jugaad' in our Lost in Localisation segment.To find out more about the great work Oban International does go to: www.obaninternational.com

Independence Day (also known as 4th of July) commemorates the Declaration of Independence of the United States. Across America, friends and family celebrate by getting together for BBQs, parades and firework displays, or even for a short vacation.In our latest episode, our host Avielle interviews Erik, one of our American LIMEs (Local In-Market Experts), who tells us all about the goings-on of a traditional 4th of July. He explains what people do to celebrate, what patriotic items fill everyone's shopping carts, and how brands can include Independence Day campaigns in their international marketing. Finally, we see how much American slang we know in our Lost in Localisation segment.To find out more about the great work Oban International does go to: www.obaninternational.com

It wouldn't be Midsommar in Sweden without flower crowns, singing and sunshine! The celebrations start around noon, with picnics in the nearest park and traditional dances around a maypole. At lunchtime, attendees graze on what many Swedes think of as the best food of the year: gravlax/salmon, new potatoes with dill and pickled herring are a few staples. The festivities continue into the night with beer and schnapps*. In our latest episode, our host Avielle interviews Lars, one of our Swedish LIMEs (Local In-Market Experts), who tells us all about the traditions, history and songs of Midsommar in Sweden. Plus, he shares the dos and dont's of marketing to a Swedish audience at this time of year. Finally, Az expands upon the Swedish untranslatable word 'Kulturbärare' in our Lost in Localisation segment.

Eid ul-Fitr is a time for Muslim friends and family to come together and show gratitude to God following a month of reflection during Ramadan. This event is celebrated across the world - marketers should be aware that this date varies every year because Muslims follow a lunar calendar.In our latest episode, our host Avielle interviews Dina, one of our Egyptian LIMEs (Local In-Market Experts), who tells us all about the food, gifts, and charity donations that are essential to Eid in Egypt. Plus, she shares the dos and dont's of marketing to a Muslim audience at this time of year. Finally, we expand upon the Arabic untranslatable phrase 'Mardi aalaik' in our Lost in Localisation segment.

King's Day, or Konningsdag, is a Dutch national holiday in celebration of King Willem Alexander's birthday. With orange being Holland's national colour, the sale of orange-hued fashion, makeup and fancy dress items go through the roof. The population of Amsterdam typically doubles during the festivities, as tourists book tickets for festivals and parties.In our latest episode, our host Avielle interviews Benjamin, one of our Dutch LIMEs (Local In-Market Experts), who tells us all about the goings-on of a traditional King's Day. He explains the cultural significance of the colour orange, plus how brands can celebrate The Netherlands in their international marketing. Finally, we expand upon the Dutch untranslatable word 'Voorpret' in our Lost in Localisation segment.

In Japan, Valentine's Day is traditionally a time for women to present gifts to men. A month later, men return the favour on White Day.In our latest episode, our host Avielle speaks with Sarah, our CEO, who tells us all about White Day and its significance for e-commerce and gift marketers. She then interviews Sho, one of our Japanese LIMEs (Local In-Market Experts), about the event's traditions and cultural significance. Finally, Az expands upon the Japanese untranslatable phrase 'Koi No Yokan' in our Lost in Localisation segment.The Global Marketing Calendar is a business podcast that explores different international events, designed for marketers with global ambitions in a digital world.

Episode 1 of the Global Marketing Calendar focuses on Chinese New Year. Hosted by Avielle Breen, episode 1 features Oban International's Chinese LIME (Local In Market Expert) Yue and Oban's CEO Sarah Jennings discussing this interesting global event. The episode also features our Untranslatable Word segment featuring Az Ahmed from Oban.Chinese New Year is often referred to as the largest human migration in the world, where millions of people travel home for family reunions called 'Chunyun'. The rate of air travel was significantly hampered in 2020 due to Covid-19, but in pre-pandemic years there have been as many as 73 million air passengers during the celebratory period. The holiday also presents a huge opportunity for the luxury gifts market, with China accounting for 32% of global luxury consumption. Listen to the episode to learn much more about this holiday and how it can benefit marketers.