Independence Day (also known as 4th of July) commemorates the Declaration of Independence of the United States. Across America, friends and family celebrate by getting together for BBQs, parades and firework displays, or even for a short vacation.
In our latest episode, our host Avielle interviews Erik, one of our American LIMEs (Local In-Market Experts), who tells us all about the goings-on of a traditional 4th of July. He explains what people do to celebrate, what patriotic items fill everyone's shopping carts, and how brands can include Independence Day campaigns in their international marketing. Finally, we see how much American slang we know in our Lost in Localisation segment.
To find out more about the great work Oban International does go to: www.obaninternational.com
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