Pakistan's Independence Day (14th August) commemorates the country's independence from British colonial rule. On this day of patriotism, friends and family celebrate by getting together for parades, markets and firework displays.
In our latest episode, our host Avielle interviews Az Ahmed, who tells us all about the goings-on of a traditional Independence Day in his home country of Pakistan. He explains what people do to celebrate, what patriotic items fill everyone's shopping carts, and how brands get involved with themed campaigns.
Finally, we explore the word 'Jugaad' in our Lost in Localisation segment.
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