In Japan, Valentine's Day is traditionally a time for women to present gifts to men. A month later, men return the favour on White Day.
In our latest episode, our host Avielle speaks with Sarah, our CEO, who tells us all about White Day and its significance for e-commerce and gift marketers. She then interviews Sho, one of our Japanese LIMEs (Local In-Market Experts), about the event's traditions and cultural significance. Finally, Az expands upon the Japanese untranslatable phrase 'Koi No Yokan' in our Lost in Localisation segment.
The Global Marketing Calendar is a business podcast that explores different international events, designed for marketers with global ambitions in a digital world.
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