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The Koto Way: Exploring the Power of Brand Building and the COO's Role in Global Success

Lively Fresh Takes

22-06-2023 • 58 mins

Breaking Barriers as a Non-Creative Female in a Male-Dominated Field.


Caroline Matthews, COO & Founder of KOTO studio talks about the power of becoming a fearless changemaker in the dynamic world of branding.



Here’s what you’ll learn:


🚀 New insights on team alignment, overcoming challenges, and the power of vulnerability in the branding industry.


🌱 The secrets behind Koto's global success: collaboration, feedback-driven culture, and continuous learning.


🔥 The importance of effective communication, authenticity, and embracing change in the branding industry.


Chapters Include:


  1. Caroline’s Intro
  2. Evolving Role as a COO and Female Partner in a Male-Dominated Industry
  3. Balancing big-picture and micro-level tasks
  4. Dealing with impostor syndrome and evolving roles
  5. Managing growth and building foundations for success
  6. Finding inspiration and mentors
  7. Koto's successful expansion strategy
  8. The Challenge of Budgeting in Brand Building
  9. The Importance of Understanding the Whole Spectrum of Brand Building
  10. The Power of Autonomy and Collaboration in Brand Building


About Fresh Takes:


Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.


Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/


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Partners:


  • Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
  • The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
  • LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.




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