The Power Play: Gaming, Brands, and the Future of Engagement
Embracing Gaming's Extraordinary Interactivity and its Diverse Gaming Ecosystems.Claire Nance, Head of Global Industry Marketing & Communications at Activision Blizzard, and our CEO & Host, Mike White dive into the immersive world of gaming, breaking its stereotypes, and unleashing the storytelling potential.🌟In the latest episode, you'll discover: 🎧 The importance of dispelling stereotypes and emphasizing the significance of understanding gaming as a medium. 🎯 How gaming creates fandom and community, along with the unique opportunities it presents for brands. 🌐 The endless possibilities for brands in this evolving industry, ranging from mobile gaming accessibility to transmedia collaborations.Chapters include:Claire Nance's journeyStereotypes about GamingGaming's Unique Engagement and Community BuildingThe Significance of IP and its Value for BrandsThe Trend of Transmedia and its ImpactThe Importance of Collaboration in Successful IntegrationsThe Focus on Player Experience in Brand PartnershipsBrand Opportunities in the Gaming IndustrySense of Achievement in GamingDifferent Types of Entertainment the Gaming Industry providesAbout Fresh Takes:Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/Follow us for more insight and inspiration:LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=Instagram: https://www.instagram.com/lively.agency/Twitter: https://twitter.com/livelyagencyPartners:Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience. Hosted on Acast. See acast.com/privacy for more information.