Mike is joined by Chris Garbutt, President at Virtue and Chief Creative Officer at VICE Media Group, to talk about how creativity is the key to a future-focused brand.

They also discuss:

📲How technology influences the creative process

🇺🇦Insight into the award-winning Back-Up Ukraine project

🔮How to make your brand future-proof

👫How to appeal to a younger audience

Chapters include:

• Chris’s Intro
• Backup Ukraine case study
• Creative Directors: technology and creativity
• How to build a future-proof brand
• Connecting with youth culture
• The power of virtual reality
• Coca Cola case study
• Between two worlds
• What value exchanges do brands need to offer?
• The key to the future

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

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