The importance of positioning for MSPs

We can say that B2B lead generation is the process of identifying the ideal customers for your product or service, then attracting them to buy. It is an essential activity for B2B sales and marketing teams.  There are tons of strategies and techniques that allow Managed Service Providers (MSPs)  and System Integrators to generate Leads, and during this  Webinar Giulia Perotta (Regional Marketing Manager EMEA & US @ Wildix) shares some suggestions and best practices about the Inbound Marketing methodology, which is the act of aligning your digital marketing efforts with your buyer’s new decision making process. The B2B buying process for a MSP: Awareness, Consideration and Decision.  The Inbound Methodology: Attract, Convert, Close, Delight.

Mitch Friedman is a legend in Wildix, and for a good reason. He’s the face of one of Wildix’s key training solutions: ValueSelling.  Join him on a journey through what ValueSelling achieves, how it works and what you can do to improve your overall selling experience using its techniques. While it’s not an alternative to the courses, this video delivers a compelling look into the solution and its key benefits. Mr. Friedman has worked in Information Technology sales and sales leadership for over 30 years as a Strategic Account Salesperson and Sales Leader. He has worked at firms such as IDC, Meta Group (acq. by Gartner in 2002) and most recently, Microsoft. After leaving Microsoft, he joined the ValueSelling team to help teach techniques he leveraged in Sales and Sales Leadership. He receives numerous President’s Club, Gold Club and other awards for beating quota attainment goals.

Your personal brand is essentially determined by what you believe in, how you behave and what people think you believe in. It’s an ongoing process of developing and maintaining a reputation and impression of an individual, group or organization. It’s the unique combination of skills, experience, and personality that you want your followers to see. During this 4th webinar in the series “Marketing Pills for MSPs”, you will discover some suggestions and best practices in order to answer the question: if someone mentions your name, business or brand, what do you want them to say? Personal Branding: what is this? Personal Branding and Brand Awareness: how those activities are linked to each other? Speaker: Giulia Perotta, Regional Marketing Manager EMEA & US

Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put, brand awareness is the measure of how memorable and recognisable a brand is to its target audience.  Ideally, awareness of the brand may include the qualities that distinguish the product from its competition.  Referring to B2B Companies, especially MSPs, we can say that Social media have become an essential tool in brand awareness marketing.  During this webinar you will discover some suggestions and best practices to choose and manage the right SMM for your Company properly:  Social Networks: which one is the best to promote your Company? How to set up an editorial plan, and why? Tools that can help you!   Speakers:   Giulia Perotta, Regional Marketing Manager EMEA & US Alla Daleko, Marketing Manager UK

Now it’s time to understand how to retain your customers and make them even more satisfied thanks to some Marketing techniques and strategies. During this Webinar  you will discover some best practices and activities that can retain your Customers: Webinars & Events for Customers: why you should organise it.Promos for Customers.Surveys: how to handle them

We’ve already seen why Social Media are fundamental for MSPs and how to handle the Inbound Marketing process to generate more MQLs (Marketing Qualified Leads). Now it’s time to go deeper and analyse one of the most powerful tools that can help MSPs and System Integrators generate MQLs: LinkedIn ads. During this Webinar Giulia Perotta (Regional Marketing Manager EMEA & US) and Alexandre Daugas (Marketing Manager Wildix France) share some suggestions and best practices about this paid marketing tool that offers access to LinkedIn social networks through various sponsored posts and other methods: LinkedIn Ads: which ad is the best for a MSP? LinkedIn Campaign Manager: how to manage all the campaigns?

Customer retention refers to the ability of a company or product to retain its customers over some specified period. In other words, it is the collection of activities a business uses to increase the number of repeat customers and the profitability of each existing customer. Referring to MSPs and System Integrators, there are a lot of Customer Retention strategies that you can develop within your Company. During this Webinar you will discover how you can retain your Customer by training and supporting them in the best way: Customer Retention for MSPs: what does it mean?Tools and strategies to implement: live events, video tutorials, e-learning platform

What is, in your opinion, the most important thing when it comes to the brand? In other words, what is the brand’s heart? The logo, should it be significant and visible? The product or service? The emotional part? Sense and sensibility — a mix of the previous 3 points? You know what you’re selling as an MSP: services, products, and value. And what about your brand — do you know what the most important parts of your brand are? Is your brand easy to recognize? Are you aware of the importance of emotional branding and how you’ll miss out if you don’t employ it correctly? Giulia Perotta, the Wildix Regional Marketing Manager EMEA & US, and Laura Piaz, the Wildix Marketing Manager for Italy, share with you some insights and strategies to understand how to build and tell the story of your brand, and you’ll discover why you have to do that.

We can easily say that Google is the most important Search Engine for B2B. There are a lot of tools, both free and paid, that every MSP should use in order to generate more Leads. Google Ads is the online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. During this 7th Webinar in the series “Marketing Pills for MSPs”, Giulia Perotta and Annette Angel share with you how this tool can help you in generating more MQLs (Marketing Qualified Leads): Google’s world: brief overviewGoogle ADS: how to manage this toolGoogle Ads: best practices & resources

Dom Black is director of research at Cavell, and he’s speaking about how the UC&C market is changing. The pandemic has significantly changed the state of the working landscape, but are there signs of bounce back? Are more businesses likely to adopt hybrid models, or is everyone going to head back to the office? Dom Black’s speech at the UCC Summit 2022 provides valuable insights into the state of the UC&C market with the unique insights that Cavell is able to gather through its advanced analysis tools.