We can say that B2B lead generation is the process of identifying the ideal customers for your product or service, then attracting them to buy. It is an essential activity for B2B sales and marketing teams.

There are tons of strategies and techniques that allow Managed Service Providers (MSPs)  and System Integrators to generate Leads, and during this  Webinar Giulia Perotta (Regional Marketing Manager EMEA & US @ Wildix) shares some suggestions and best practices about the Inbound Marketing methodology, which is the act of aligning your digital marketing efforts with your buyer’s new decision making process.

The B2B buying process for a MSP: Awareness, Consideration and Decision.

The Inbound Methodology: Attract, Convert, Close, Delight.