Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put, brand awareness is the measure of how memorable and recognisable a brand is to its target audience.

Ideally, awareness of the brand may include the qualities that distinguish the product from its competition.  Referring to B2B Companies, especially MSPs, we can say that Social media have become an essential tool in brand awareness marketing.  During this webinar you will discover some suggestions and best practices to choose and manage the right SMM for your Company properly:

• Social Networks: which one is the best to promote your Company?
• How to set up an editorial plan, and why?
• Tools that can help you!

Speakers:

Giulia Perotta, Regional Marketing Manager EMEA & US
Alla Daleko, Marketing Manager UK