The No BS Dental Marketing Podcast

The Kickstart Dental Marketing Podcast, host Chris Pistorius discusses the importance of patient follow-ups and how they can significantly increase new patient conversions. He explains that most dental practices miss out on potential patients by not having a proper follow-up system in place for those who don't schedule on the first call. Chris shares strategies for implementing an effective follow-up process, including using a CRM system, conducting timely and personalized follow-ups, and providing value through educational content. He emphasizes that persistent follow-ups can lead to a 30-40% increase in new patient bookings. Timestamps: 00:00 - Introduction to follow-ups 03:38 - Impact on practice growth 07:21 - Implementing a follow-up system 10:54 - Strategies for effective follow-ups 13:36 - Training staff on follow-ups 14:35 - Closing thoughts and offer

Kickstart Dental Marketing Podcast Episode 8 In episode 8 of the Kickstart Dental Marketing Podcast, Chris Pistorius discusses advanced strategies to retarget potential patients who visit your dental practice website but don't take immediate action. He explains how new technology allows capturing visitor information like names and email addresses without form submissions, enabling targeted follow-up via direct mail, email, and Facebook ads. Chris emphasizes the power of combining these retargeting methods to dramatically improve marketing results for dental practices. Timestamps: 0:00 - Introduction and podcast overview 2:24 - Website visitor statistics 4:05 - Smart mail campaign retargeting 6:26 - Advanced visitor data capture 8:23 - Leveraging data for marketing 10:05 - Importance of staying current 13:09 - Closing and call-to-action

The Kickstart Dental Marketing Podcast Episode 7, Chris Pistorius discusses advanced Facebook marketing strategies for dentists. He explains how to use proprietary technology to target members of specific Facebook groups, such as local mommy blogs or new mover groups, with tailored ads. Chris also covers targeting employees of companies with good dental benefits and leveraging local influencers to reach potential patients. These advanced targeting methods can significantly improve the effectiveness of Facebook ad campaigns for dental practices. Timestamps: 0:00 - Introduction and podcast overview 3:26 - Advanced Facebook targeting strategies 7:52 - Targeting specific Facebook groups 12:40 - Reaching company employees on LinkedIn 15:27 - Leveraging local influencers 19:05 - Importance of detailed targeting 22:15 - Closing remarks and contact information

The Kick Start Dental Marketing Podcast, host Chris Pistorious talks with David Fradin about the power of reviews and why negative feedback can actually be good for your dental business. David discusses the importance of understanding your customers' needs and journey, developing a clear product market strategy, and differentiating your practice through positioning and branding. He emphasizes the value of surveying patients, improving appointment scheduling processes, and continuously gathering feedback to refine your services. David also offers advice on how dental practices can leverage customer insights and market research to grow their business responsibly in an increasingly competitive landscape. Timestamps: 0:00 - Introduction and background on David Fradin 5:43 - The five keys to product success for dental practices 9:89 - Importance of understanding the customer journey 14:89 - Differentiating your dental practice 19:89 - Conducting patient surveys and market research 24:89 - Taking action to implement these strategies

The KickStart Dental Marketing Podcast, host Chris Pistorius talks with guests Justin Guarini and Kim Walsh Phillips about mastering celebrity authority to grow your dental practice. They discuss creative ways dentists can leverage partnerships and local influence to build their brand and attract more patients, without needing a huge budget. Key strategies include speaking at local events, featuring top patients in marketing, and aligning with community influencers. The guests emphasize that taking action on even one idea can set a practice apart from competitors who only listen but don't implement. Timestamps:  0:00 - Intro and guest introductions 6:06 - Building authority as a local celebrity  9:57 - Creating a talk that converts  15:30 - Starting with local speaking opportunities  20:27 - Creative marketing ideas for dentists  25:14 - Call to action and podcast wrap-up Sign Up For The No BS Dental Marketing Newsletter Schedule a Free Strategy Session Here

The KickStart Dental Marketing Podcast, host Chris Pistorius talks with dental business coach Danielle Kramer about the importance of systems and processes in running a successful dental practice. Danielle shares insights on revenue cycle management, team development, and creating standard operating procedures to improve efficiency. They discuss the challenges of hiring hygienists and front desk staff, emphasizing how critical the front desk role is for practice growth. Danielle offers practical advice for dentists looking to optimize their practice operations and increase profitability. Sign Up For The No BS Dental Marketing Newsletter 00:51 - Introducing Danielle Kramer  03:58 - Danielle's passion for numbers 07:55 - Importance of systems and processes  12:29 - Setting up standard operating procedures  16:33 - Follow-up systems for new patients  20:51 - Critical role of front desk staff  24:54 - How to contact Danielle Kramer Schedule a Free Strategy Session Here

This week on the Kick Start Dental Marketing Podcast, we discuss how to attract quality dental patients using Google Maps marketing. We explain why ranking in Google Business Places listings is crucial for dental practices and provides proof of its effectiveness through real data. We also offers tips on optimizing Google Business profiles and discusses the importance of reviews, mobile optimization, and cost-effectiveness compared to paid ads for local SEO. Sign Up For The No BS Dental Marketing Newsletter Schedule a Free Strategy Session Here 00:00 - Importance of Google Maps marketing  03:58 - Proof of effectiveness with call data 09:50 - Optimizing Google Business profile  14:03 - Impact of reviews on rankings  16:02 - Mobile optimization importance  17:56 - Cost-effectiveness vs paid ads  20:47 - Tips for boosting rankings

This week, we talk about how to attract quality dental patients using Google Maps marketing. I explain why ranking in Google Business Places listings is crucial for dental practices, providing proof of its effectiveness through real data. We touch on some tips on optimizing Google Business profiles and discusses the importance of reviews, mobile optimization, and cost-effectiveness compared to paid ads for local SEO. Sign Up For The No BS Dental Marketing Newsletter 00:00 - Importance of Google Maps marketing 03:58 - Proof of effectiveness with call data 09:50 - Optimizing Google Business profile 14:03 - Impact of reviews on rankings 16:02 - Mobile optimization importance 17:56 - Cost-effectiveness vs paid ads 20:47 - Tips for boosting rankings Schedule a Free Strategy Session Here

In the No BS Dental Marketing Podcast, host Chris Pistorius talks about the critical role online reviews have in the success of dental practices. He addresses common worries about negative reviews, points out how positive reviews can serve as a strong marketing tool, and shares tips for getting more reviews regularly. Chris highlights how reviews can improve your local search rankings and help bring in new patients. He offers advice on how to handle negative feedback well and how to share positive reviews on your social media and website. He also talks about different tools and software that can help manage your online reviews efficiently. Moreover, Chris stresses the need to follow legal and ethical rules when asking for and sharing reviews. Looking ahead, he sees video testimonials becoming more influential and shares insights on how to use reviews to improve how patients see your practice and encourage its growth. 00:00 Introduction to the Importance of Online Reviews 00:24 Welcome to the Dental Marketing Podcast 00:56 The Power of Online Reviews for Dental Practices 01:56 Leveraging Local SEO with Reviews 04:57 Understanding the Psychology Behind Reviews 07:02 Strategies for Increasing Review Volume 11:48 Focusing Reviews on Key Platforms 12:52 Handling Negative Reviews Professionally 17:02 Leveraging Positive Reviews for Marketing 19:22 Utilizing Software and Tools for Reviews 21:14 Legal and Ethical Considerations in Review Management 22:11 Future Trends in Online Reviews 25:41 Conclusion and Call to Action Schedule a Free Strategy Session Here

Get ready for an exciting episode of The NO BS Dental Marketing Podcast! This time, we have Dr. Roy Krengel, the proud owner of not just one but two thriving dental practices called Krengel Dental in the vibrant St. Paul Minneapolis area. Tune in as Dr. Krengel spills the beans on the secrets to achieving a seamless practice transition. If you've ever wondered how to navigate the tricky waters of practice acquisitions while holding onto your valuable patients, this episode is a must-listen! Don't miss this engaging conversation that could be the game-changer your dental practice needs!

Step right up and tune in to The No BS Dental Marketing Podcast, where Chris Pistorius takes you on a journey of discovery into the untold world of front desk staff in dental practices. Discover how you can transform your practice from good to great by unlocking the full potential of your staff.  Chris spills the beans on the tips and tricks you need to train your staff to be superstars, and how they can represent your practice in the best possible light. These insights are like gold dust, itching to be put into action to take your practice's success and reputation up a notch.  Don't miss out on this thrilling episode!

Are you a dental practice owner or manager looking for effective marketing strategies?  Tune in to the latest episode of The No BS Dental Marketing Podcast where host Chris Pistorius sits down with Dr. Heidi Smith from Heart of the City Dental.  Dr. Smith debunks common dental marketing myths and shares valuable insights on how to achieve success in this competitive industry.  Don't miss out on this informative and engaging discussion that could help take your practice to the next level.

Are you ready for some serious financial tips? You won't want to miss this episode of The NO BS Dental Marketing Podcast, where we're joined by the chief financial officer of Verber Dental Group, Mr. Brandon Rogers! It's not often we get to pick the brain of a CFO, and Brandon has some incredible insights to share. Get ready to take your dental practice to the next level with his tips and tricks. Don't miss out - tune in now!

Dr. Bart Samuelson, the owner of Black Hills Area Dental in South Dakota, joins us on this episode of the NO BS Dental Marketing podcast for a candid chat about his incredible journey of transforming his dental practice into an industry success story! He spills on how he increased production and patient satisfaction by taking actionable steps that any dentist can use today. Tune in now - you won't want to miss out!

In this episode of the No BS Dental Marketing Podcast, Chris Pistorius interviews Dr. Sky Kurlbaum, the owner of Kurlbaum Dental. He shares some great tips and advice on how to get started in your dental practice - without any BS. Dr. Sky Kurlbaum is an accomplished alumnus of Kansas City, KS - learning and growing up in Shawnee Mission East High School, followed by the University of Kansas before going to UMKC School of Dentistry; they were highly rated as one of the top students graduating in 2017. A respected professional in private practice, Dr. Kurlbaum also dedicates their time generously to giving back: serving children from low-income families at a non-profit clinic near Harrisonville, Missouri, and providing care for senior citizens at Enable Dental facilities across town! If you're looking for tips on building your dental career, this podcast is for you!

Are you looking for an innovative Digital Marketing strategy to help take your dental practice to the next level? If so, then you won't want to miss Chris Pistorius on the No BS Dental Marketing Podcast! Chris is a Digital Marketing expert with years of experience in the industry, and he is here to provide you with up-to-date strategies and insights into what works best for dental practices. He will be talking about techniques and blending the old but new postcard targeting method that can be used as an effective add-on marketing tool to reach potential new patients. With his knowledge and advice, you can create an effective Digital Marketing plan to get results quickly.  This episode features Chris Pistorius, your host, who offers valuable insights on topics such as retargeting, personalization, brand recognition, mobile optimization, and more. Chris has over 13 years of experience in the dental industry. With his wealth of knowledge and expertise, he understands how to navigate the ever-changing digital landscape easily. His podcast is designed to provide cutting-edge insight into Digital Marketing for dentists. If you want to take your Dental Digital Marketing strategy up a notch without getting overwhelmed by complex terms or unnecessary costs, then don't move the needle; this podcast is for you! You'll get the information you need from an experienced professional who knows what works best in the dental world. Tune in now and start boosting your Digital Marketing success today! Other subjects we covered on the show:  Code is used on websites to detect the names and addresses of visiting people. Chris Pistorius talks specifically about retargeting with direct mail to engage interested leads who have already visited the practice's website. Rules can be set for which person should get postcards and when depending on their engagement on the website. Lastly, to learn more about postcard retargeting, visit the Kickstart Dental Marketing website for a free strategy session. AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at https://pbp.li/tnobsdmp19. If you want to know more about Chris Pistorius, you may reach out to him at: Website: https://kickstartdental.com/LinkedIn: https://www.linkedin.com/in/pistorius/

If you're looking to ensure a solid foundation and future growth for your dental practice, don't miss today's episode of the No BS Dental Marketing Podcast. Dr. Paul Goodman - aka "Dr. Nachos" - has some invaluable advice to help you sharpen your strategy! Dr. Goodman has some valuable advice for dental professionals - to ensure success, it's essential to develop core business skills and evaluate one's personality type before committing to start a practice or starting from scratch.  Additionally, investing in marketing is key as ever-changing corporate trends require dentists to stay ahead of the competition with strong relationships among their peers.  Lastly, what is his top-pick book recommendation? The E-Myth Revisited – is an invaluable resource packed full of procedures that anyone can easily learn! With these tips, Dr. Goodman is confident any dental professional can become a successful business owner and leader in the industry. He believes the key is to keep learning and adapting and create a plan that works best for you!  With a bit of hard work and dedication, it’s possible to achieve big things. So take the plunge and turn your dreams into reality! Be sure to give Dr. Goodman’s advice a try – success awaits you in the dental profession.  Other subjects we covered on the show: We get to know how Dr, Nachos finds time to do all he does since he runs his own practice and is also a practice broker. Dr. Goodman dives deep into the pressing issues facing dentistry in modern times, offering insight and advice on how to tackle these challenges head-on.He also provided perspective on ensuring a successful hiring and retention process, offering insights to make the most of your team.Lastly, he shares other morale issues that dentists are facing in the industry today. AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at https://pbp.li/tnobsdmp18. If you want to know more about Dr. Paul Goodman, you may reach out to him at: Website: https://www.dentalnachos.com/ LinkedIn: https://www.linkedin.com/in/dr-paul-goodman/ Text: TEXT “Nachos” to 2-1-5-5-4-3-6-4-5-4

Welcome to The No BS Dental Marketing Podcast! This podcast is hosted by Chris Pistorius and focuses on giving dentists free advice, tips and strategies on ways that they can use digital marketing to help grow their practice. In this episode, Chris answers your questions! We have taken 10 of the most common questions sent into us from dentists asking about dental digital marketing, and provide expert feedback on each. Chris talks about the importance of staying up to date on the latest trends in digital marketing. He provides tips and strategies for creating effective online marketing campaigns and how to use marketing automation to create more efficient campaigns. He also discuss the benefits of using chatbots and how they can help you provide better customer service. He talks about how to create effective landing pages on your website and how to drive more website traffic. If you're a dentist looking for tips and strategies to help you grow your practice with digital marketing, then this episode of The No BS Dental Marketing Podcast is for you. Tune in now and get the latest advice, tips and strategies for digital marketing for dentists. Other subjects we covered on the show: 1. What kind of online marketing strategies specifically do you recommend for dental practices? 2. How can I best utilize SEO & social media to reach potential patients? 3. What are the best ways to measure the success of our digital marketing campaigns? 4. What are the benefits of using marketing autiomation for dental practices? 5. Can I use chatbots to improve customer service? 6. How can I create effective landing pages on my website? 7. What tips do you have for staying up to date on the latest trends for digital marketing for dentists? 8. How can I use online marketing to make my self different from other practices? 9. What tips do you have for creating effective email marketing campaigns for dentists? 10. What are the best strategies for driving more website traffic to my dental practice website? AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!!  If you want to know more about Chris, you may reach out to him at: Website: https://kickstartdental.com/ #dentalmarketing #dentist #digitalmarketing

Looking to revamp your dental practice's marketing? Don't miss this episode of the No BS Dental Marketing Podcast! Chris Pistorius shines a light on how Google's innovative local search ads can help you reach new heights by attracting and retaining patients. Get up-to-speed today - tune in now for an essential listen! With local search ads by Google, dentists no longer have to worry about wasting money on ineffective marketing strategies. The pay-per-lead model allows them to target only interested customers who are likely to come into the practice, drastically improving their ROI.  As a bonus, these local service ads rank higher than regular Google Ads, making it easier for dentists to get noticed by local customers and increase their lead rate.  To be eligible for these local ads, practices must meet certain requirements such as having an updated Certificate of Insurance, a background check by Google, and a valid doctor's license number.  This process has gained trust among consumers who know these local businesses have been through an extensive screening process by Google before being accepted. Other subjects we covered on the show: Why you should take advantage of Google's new local search ads service for dentists.How Google’s local search ads can help your practice increase production this year 2023. Lastly, I’ve also shared the SOP document about local service ads, and if you want a copy email me at Chris@KickStartDental.com.  AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at https://pbp.li/tnobsdmp17. If you want to know more about Chris, you may reach out to him at: Website: https://kickstartdental.com/Email:   Chris@KickStartDental.com

Welcome to episode 006 of The Dental Marketing Podcast. This week we talked with Dr. Sandra Diaz about how to build an awesome practice. Dr. Sandra Diaz is the founder of Dental Avenu—a boutique family practice dedicated to providing the best-in-class dental care. Dr. Diaz's passion is esthetic dentistry, creating stunning healthy smiles. She is a Doctor of Medicine Dentistry -DMD from Nova Southeastern University and holds a bachelor’s degree in psychology from Florida International University. Having this psychology background allows her to provide a higher level of understanding and guidance to patients of all ages with dental anxiety.  Aside from being great with adult patients; Dr. Diaz loves children. She is a firm believer that stress-free first dental visits are crucial for their trust and compliance as dental patients for the rest of their lives. Preventive is also a big part of her approach; educating patients is her main goal. Here’s just a taste of what we talked about today: STARTING OWN PRACTICE One thing that made Dr. Diaz start her own practice is realizing that it's hard to make a difference and give quality care to patients when you work as an associate. She says, "It's always the best when you have your practice and you can set it up exactly how you want it with all the equipment that you want and give yourself enough time to give the quality care, and really bond with each patient." TIPS FROM DR. DIAZ FOR STARTING YOUR OWN PRACTICE Dr. Diaz said, "The most challenging part of opening your own practice is learning the business side. Unfortunately, that is not taught in school. We have the knowledge about the industry, and the passion but the business side, especially insurance and billing and all of that are not part of it."  Her advice when starting your own practice is to gain some business knowledge before you go on your own and don't just be an associate—own it. Learn everything you can learn and give everything you can give because that's just going to make you the best business owner. Other Topics We Covered on the Show: How is it being a dentist in Miami, Florida?Dr. Diaz’s experience as an associate at the same time learning the business side of it.What would Dr. Diaz do something differently in her practice?Dr. Diaz shares her strategies for hiring the right people.How does Dr. Diaz balance personal life with professional life?Lastly, Dr. Diaz shared her vision in her practice. How To Stay Connected with Dr. Sandra Diaz Want to stay connected with Dr. Diaz? Please check out their social profiles below. Website: https://www.dentalavenumiami.com/  With that… let’s go and listen to the full episode…